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Secret Diamond is in the unique position of having been the only jeweler online that sold diamonds, at the "True Wholesale Cost". As a service to our engagement ring customers, we offered the option of buying a center diamond at the exact wholesale cost that we paid. This saved our customers hundreds, even thousands of dollars on their total engagement ring cost, as the biggest markup in an engagement ring is the center diamond. However, times have passed and we no longer offer wholesale priced diamonds, but we would still like to pass on to you what we believe to be the best online merchants to buy diamonds from.

Secret Diamond Knows Diamonds

Having been a diamond engagement ring company that sold diamonds online for over 5 years, you could say that Secret Diamond knows diamonds! We know the true wholesale cost of diamonds, we know who the best companies are that sell diamonds, and we know exactly what you need to look for when buying a diamond.

Top Overall Diamond Company
(in our professional opinion)

Buy A Diamond Tips

Budget

The first thing you should consider when buying a diamond for something like stud earrings or an engagement ring, is to figure out what your budget is. The best advice is to only spend what you can afford. Surely you want to show her how much you love her. However going in to debt for anything that may be extremely difficult or impossible to pay back is not sound advice, and may not be the most advisable way to begin a marriage. If you don't have the cash or credit available now, financing may be an option. However you should only consider financing a diamond or engagement ring purchase, if you will be able to pay it back in a reasonable timeframe. High interest rates or paying interest for years to come, is never a good option.

Diamond Trade In Policies

Remember, many jewelers like BlueNile.com offers their customers a "Lifetime Diamond Trade In Policy". This allows you to trade in your diamond and apply the price that you paid for your diamond, to another diamond purchase. Why is this important? It allows you to purchase a less expensive diamond now, but still benefit if you choose to buy a more expensive "diamond upgrade" in the future.

Diamond Education

Fortunately, learning about diamonds has never been easier. Secret Diamond has extensive articles that will teach you everything you need to know about diamonds. Here is a summary of the most important diamond education articles we have available for you:

Diamond Cut
Diamond Shapes
Diamond Color Grade
Diamond Color Chart
Diamond Clarity Grades
Diamond Clarity Chart
Diamond Certification
Diamond Carat Weight

You will also find excellent articles on any diamond company website that we recommend. Take time to read these articles and teach yourself about diamonds. It will help you get the best price on the best quality diamond, regardless of where you buy.

Buying a Diamond Online Versus a Jewelry Store

Since Secret Diamond sold diamonds and engagement rings online, you might expect us to say that you should always buy your loose diamond, diamond earrings, or engagement ring online. Although buying diamond jewelry online has many distinct advantages, jewelry stores have a few advantages of their own. However if getting the lowest price is important to you, it is very likely that you will buy online as opposed to a jewelry store. There is no doubt that diamond prices and engagement ring prices, are much cheaper online.

Reasons To Buy A Diamond Or Engagement Ring Online

Lowest prices
Typically a much larger selection
No pressure To "buy now" from Sales Staff
Many of the same excellent policies that jewelry stores offer, such as "Lifetime Diamond Trade In" Policies

Reasons To Buy A Diamond Or Engagement Ring In A Jewelry Store

Support a local business in your community
Actually see the merchandise in person, before you buy.
May be more convenient for cleaning and repairs.

Please be aware that many jewelry stores do not perform repairs "in-house" and actually send jewelry out for repairs and service issues. If this is important to you, you should consider asking the jeweler about this before you make a purchase. It is quite possible that you will wait just as long to get your jewelry back, as it would take sending it back to an online jewelry store.

Our Favorite Companies

If you end up buying your diamond or engagement ring online, you should always check to see if they are in good standing with the Better Business Bureau. This is by far the best way to ensure that the company you want to buy from, is legitimate and cares about it's customers. The companies in this article all have an A+ rating with the BBB, and have an excellent track record. We have also found that on average, their prices are among the lowest in the industry. We say "on average" because there are just too many variables that come in to play when pricing a loose diamond. That is why it is important to read our article about the different types of Diamond Certifications.

Most Recommended Companies for Certified Diamonds

BlueNile.com

Zoara.com

SunJewelry.com

There's absolutely no guessing when you buy a diamond from BlueNile. You know exactly what you're buying, and the customer support will always send actual pictures of the diamonds if you request to see it, this way you know exactly what your diamond will look like, in most cases you can see everything down to the most minute detail. They only deal with GIA, and AGS graded diamonds. They do this because no one in the industry can argue about how these two companies grade a diamond. What they say it is, it is. This includes insurance companies. There are many more reasons why BlueNile is rated as the number one jewelry store online. Take a look.

Zoara has been around for decades, and has become a very reliable and trustworthy company. Selling both cheap diamond and discount diamonds, but only cheap in price. Along with 24/7 customer support.

All of their diamonds are verified certified by AGS, EGL, and GIA and has each of the certificates online to show you for each diamond. Their customer testimonials say it all. A+ with the BBB, and offering a 45 day return policy. You can use any one of their diamonds and put it into your own ring, you can build anything you want at Zoara. This is the company that went to when we were a creating engagement rings and needed a center diamond.

With over 15 years in business online, Sun Jewelry offers something no one else offers. Guaranteed Lowest Prices! Period. Find a diamond on their site, if you happen to find a lower price anywhere they will match it. You'll be hard pressed, though, as SunJewelry has probably the lowest prices in certified diamonds around.

Most Recommended Companies For Engagement Rings

In our opinion, 2 Companies stand above the rest when it comes to engagement ring settings. They both have A+ rating with the BBB, prices are very competitive, offer many sales and promotions, great customer support, very reasonable 45 - 60 day return policies, have excellent reviews, nice prices on their center diamonds, and can ship virtually anywhere. Whenever SecretDiamond.com couldn't take an order we always recommended one of these two companies, and the customer was always happy.

Zoara.com

Zoara offers a huge selection of settings. All of their setting have 3 or more pictures to give a great general idea of the look, but every setting also comes with a beautiful video, and a 3D engagement ring viewer. This is perhaps one of the most helpful features for buying an engagement ring online, since you can not see it in person before you make the purchase. And if you're wondering, Zoara has a very easy "build your own" engagement ring setup. They offer designs most do not, including designer settings. To be quite honest, there's not too many online retailers that offer everything Zoara offers. Period, and if they do, they like to charge quite a bit more for their products. In fact if you see anything, and I mean anything on the internet that you like, and you don't see it on Zoara's website, just ask them, and they will make it for you.

BlueNile.com

Being that SecretDiamond.com is a review site, we wouldn't be worth our salt if we didn't include BlueNile as one of the very top engagement rings retailers. As we like to showcase certain brands and designs on our site BlueNile usually gets the top pick from many designers across the world. Simply because they are one of the best. If you look at most engagement ring stores you'll notice many designs are the same, or at least come close, but BlueNile has many new designer settings, all very reasonably priced, all with fantasitc previews and pictures and movies to give you a great feeling of the ring. A lot of the rings on BlueNile can not be seen anywhere else. May we recommend the Monique lhuillier romantic, modern, antiquity and tradition collections. A must see.

Wholesale Loose Diamond SearchDiscount Diamonds - Cheap Diamonds

Secret Diamond Knows Diamonds

Wholesale Loose Diamond Search
Discount Diamonds - Cheap Diamonds