Buyer’s Guide For Engagement Rings & Diamonds

Based upon the many questions we receive about diamonds and engagement rings, we thought it was important to create a buyer’s guide for engagement rings & diamonds. Since many of people shopping for engagement rings and diamonds are first time shoppers, they are going to have questions that need to be answered. We take diamond education very seriously here at Secret Diamond and so should you. We understand that not everyone out there is a diamond expert and shopping for a diamond can be very confusing the first time you do it. Quite frankly, shopping for engagement rings can be pretty confusing too, especially if you are not familiar with all of the engagement ring terms like "Solitaire" or "Filigree" or "Milgrain". Many people that are in the market to purchase an engagement ring or even diamond stud earrings, have never owned a diamond in their life. And even if you consider yourself a pretty knowledgeable person when it comes to diamonds, reading our "Buyer’s Guide For Engagement Ring & Diamond Shoppers" may help you brush up a bit. Although this guide can’t possibly teach you everything you need to know about diamonds and engagement rings, it will be a very good start on the basics. It will include enough information so that you can start to shop with confidence knowing that you understand what makes a diamond desirable and what is truly a good deal on a quality diamond engagement ring. Come with us as we explore the world of diamonds and help you search for the "Perfect Engagement Ring" for your bride-to-be.

The Diamonds & Engagement Rings Budget Decision

Without a doubt, the first step in purchasing diamonds or engagement rings is to determine how much you are planning to spend. How much you can spend and how much you are going to spend may be 2 different amounts. Although many grooms would like to buy their new bride the biggest, nicest engagement ring that money can buy, the reality is that you may have to settle for something less. Good quality diamonds with a larger carat weight can get rather expensive. (And don’t forget to add the cost of the engagement ring setting) Try not to spend more than you can comfortably afford without going in to much debt if you can help it. Although you could certainly consider taking out an engagement ring loan, starting off a new marriage with the extra added stress of living in debt is not necessarily the best idea. Believe it or not, many couples decide to spend less on their diamond engagement ring than they actually can afford. They may be opting to allocate the money saved on something else, like their new home together or a much needed new car. Or perhaps they have decided to spend more money on the honeymoon or the wedding. Investing the money saved or putting it in the bank for a "rainy day", may not be a bad idea either. Whatever the case may be, deciding on your diamonds and engagement ring budget is the first decision you will have to make when getting engaged.

The Engagement Ring Setting

In most cases, the price of the diamond in your diamond engagement ring is going to account for the majority of the cost, with some exceptions. A Diamond engagement ring really consists of 2 parts, the center diamond and the engagement ring setting. In most cases there is also a 3rd part, the wedding band. However the wedding band is often purchased at a later date and you may have extra time to save for it. However many styles of engagement rings are available in matching engagement ring sets (matching wedding band included) that you can purchase at the same time. If you can afford to purchase both at the same time, you may ask if there is a price break for doing so. It may also be beneficial to purchase both the engagement ring and the wedding band at the same time to make sure they fit together perfectly. But for now, we will just stick to the diamond engagement ring portion of your purchase. Again, the diamond will often account for the majority of the cost. Exceptions will start to take place if you are purchasing an antique or vintage style engagement ring with a lot of extra carat weight of diamonds in the ring itself. Also, some types of engagement ring styles will have very detailed hand engraving, filigree or milgrain details. The more intricate your engagement ring gets, usually the more expensive it gets. Another potential significant cost to your engagement ring setting is the type of precious metal you choose. 14 Karat Gold Engagement Rings will be the most affordable option, in either white or yellow gold. 18 karat gold engagement rings will usually cost a little bit more. ($200 more per ring at www.SecretDiamond.com) That’s because an engagement ring made from 18k gold will have more gold in the ring. 14k gold engagement rings are approximately 58% gold, and 18k gold rings will be 75% gold. More gold in the ring, increases the cost of the ring. That is also why an engagement ring with a thicker band will cost more. The thicker the band, the more gold that is required to make it. The same principal applies to Platinum engagement ring settings. Platinum is the rarest metal on Earth, therefor it is very expensive. A simple solitaire engagement ring setting made in platinum, can increase the cost of the ring by $300 to $500. And if you are buying a platinum ring with a thicker style band, the cost can go up another $1500 to $2500. I have even seen platinum engagement ring settings cost as much as $10,000 with out a center diamond even included yet. Many times they may also have a significant amount of accent diamonds too, which contributes to the overall cost. That is the #1 reason why many people choose not to buy platinum engagement ring settings. A solitaire engagement ring setting will be your most economical choice. Typically they are not overly thick, and a solitaire engagement ring won’t have any accent diamonds to drive up the cost of the setting. So if you buy a solitaire setting, you will have 3 things that save you money. They are thinner, not intricately designed, and have no accent diamonds to drive up the overall cost. Three things that will all save you money. And please don’t feel that you are settling for anything less if you buy a solitaire engagement ring. They have a very simple form of classical elegance to them that has always been very popular in the past, and will always be very popular in the future. Besides, you will have more money left over to spend on the center diamond itself. You can get a bigger and/or nicer diamond. Many couples decide to purchase a solitaire engagement ring band so they can afford a bigger/nicer diamond, and then buy a fancy engagement ring setting in the future when they can afford it easier.

Next we will discuss the all important diamond purchase. Make sure to come back and read the upcoming section of our guide because buying the best diamond for your money is easy to do once you learn how. We will teach what the most important factors are when selecting your center diamond, and teach you a few tricks on how to save some cash.

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Diamond Engagement Rings Secrets

What are the top diamond engagement rings secrets and the most important diamonds-secrets for the best price? The first thing you need to know is that it’s no secret buying diamonds and engagement rings online from diamond website companies is much cheaper than buying diamonds and engagement rings at jewelers. Jewelry stores engagement rings are often times thousands of dollars more than engagement rings companies online. White gold engagement rings are the least expensive when buying 14k white gold engagement rings as opposed to 18k white gold engagement rings. The same thing applies to 14k yellow gold engagement rings as opposed to 18k yellow gold engagement rings. Palladium engagement rings are less expensive than Platinum engagement rings, and a platinum diamond engagement ring will be the most expensive option of all depending upon the diamond secrets you learn about first.

The previous 2 paragraphs are an example of the type of blog you want to stay away from. Engagement ring companies online that run a blog like that are not interested in teaching you about diamonds at all, and are probably more interested in the quick, "one time sale". Believe it or not, there are actually a couple of companies online that run a blog like that with a bunch of mumbo-jumbo, that quite frankly makes no sense. Pay close attention to a companies website blog and you will learn a lot about that company and where their focus is. Blogs are a good way for an online diamond company to obtain visitors to their website and the companies that run blogs like that, really do not have any thing good to teach you, and in many cases are actually trying to confuse you about diamonds. You may also hear something along the lines of "Don’t buy into all the hype. The more you learn about diamonds, the more you are going to spend." I can’t imagine for one second how teaching yourself about diamonds is a bad thing. Consider that you are about to spend a sizable amount of money regardless of who you buy your diamond from or what type of diamond you buy. Even clarity enhanced diamonds will cost at least a couple thousand dollars or more depending upon various factors, such as the size and quality of the diamond. When you buy a diamond, you should go slow and ask questions. After teaching yourself as much as you can, if there is anything that you don’t understand completely, ask a professional diamond dealer. If you feel that he/she is trying to rush you through the process of buying a diamond, don’t do it. They may very well have something up their sleeve that they are trying to hide from you. Buying a diamond is a serious venture. Do it right and do it slow. "Diamond Engagement Rings Secrets" 101

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Solitaire Diamond Engagement Rings

	What are "Solitaire Diamond Engagement Rings" exactly? Solitaire Diamond Engagement Rings are a type of diamond engagement ring that has just a single diamond placed in the center of the ring on the top side. Another term that is often used is an abbreviated version called Solitaire. If the diamond engagement ring you are choosing has any other diamonds included whatsoever, it will not be a solitaire in the strictest sense of the term. However there are many other simple designs of engagement rings that look almost like a solitaire, but technically they are not. Solitaire engagement rings are the oldest form of the "engagement ring" since the tradition began hundreds of years ago. Solitaire diamond engagement rings come in many forms and are available in all shapes and sizes of diamonds. Even though they have a very simple design, the number of choices you have are almost endless. In fact, they are the most flexible engagement ring in terms of how many options you have. The first option you will have is the shape of the solitaire diamond. The following diamond shapes are available: Asscher Cushion Emerald Heart Marquise Oval Pear Princess Radiant Round Trillion Those are the 11 most popular diamond shapes to choose from. There are many more shapes available, however they are not the mainstream diamond shapes. The next decision you will have to make is the size of the solitaire diamond for the ring. This may be determined by your budget more than anything else. The most popular size for solitaire diamonds today is 1 carat, however diamonds are available in all carat sizes. "Carat weight" is the correct term as the word "carat" refers to the weight of a diamond and not it’s size. However a heavier carat weight will usually mean that you will have a larger diamond. The smallest diamonds are 1/100th of a carat and are often referred to as micropave diamonds. Diamonds this small are not used for solitaire diamond engagement rings. They are typically used in designer, vintage or antique style engagement rings as accent diamonds in the band of the ring, or around the center diamond giving it a "Halo Diamond Engagement Rings" effect. Typically a solitaire diamond engagement ring will start with a diamond that is at least 1/4 carat. Traditionally 1/2 carat solitaire diamond engagement rings were very popular, but the desire for a larger diamond is more popular today. There are also solitaires that are available in 3/4 carat diamonds, as well as 1 1/4 carat, 1 1/2 carat, 1 3/4 carat, 2.0 carats and much larger. The size of the diamond you choose is only limited by your budget and her personal taste. Many new brides do not want a large diamond for their ring. They may feel that it is too expensive or too "Showy" for them. You should never feel pressured to purchase a particular carat weight diamond and you should never purchase one that is more expensive than you can afford. The next choice you will have to make for your solitaire diamond engagement ring is the type of metal. The type of metal and the thickness of the band will determine how much it costs. A Plain 14k gold band that is on the thinner side (2mm) may only cost a couple of hundred bucks, while a thicker platinum band can cost over $1,000. (Platinum is the rarest precious metal on earth and therefor your most expensive choice) The thicker the band becomes, the more Karats it will require. That will increase your cost as engagement ring bands are made from precious metals. "Karat" and not "Carat" is the proper spelling if you are referring to gold, rather than diamonds. Diamonds are weighed by carat weight with a "C". "24 Karat" gold is solid gold. "14 Karat" gold is 14 parts of gold out of 24 parts or approximately 58% gold. "18 Karat" gold is 18 parts of gold out of 24 parts and approximately 75% gold. Because 18 Karat gold engagement rings have a higher gold content, they will cost more than 14 Karat gold engagement rings. You will also have to think about what style of solitaire diamond engagement ring band you want. There are many choices of designs such as the classic "Tiffany Style" solitaire or a "Cathedral Style" Solitaire band. And all of the different styles will be available in different thicknesses. The thicker the band, the more it will cost. When thinking about the type of precious metal to choose, you can buy Platinum (Most expensive), Palladium, 14k white gold, 18k white gold, 14k yellow gold and 18k yellow gold. Most engagement ring companies will not offer palladium solitaire diamond engagement rings, however Engagement Rings By Secret Diamond offer all of our engagement rings in Palladium. White gold is by far the most popular choice for engagement rings and certainly for solitaires. You will only have to choose between 18k and 14k white gold. If your partner is allergic to nickel (used as a mixer metal) you may consider palladium or platinum solitaires as these are hypoallergenic choices. The last thing to consider is the size of her engagement ring finger. The engagement ring finger may be a different size than her other fingers. Most engagement ring companies will only offer their engagement rings in 1/2 sizes, however Engagement Rings By Secret Diamond offers their engagement rings in quarter sizes for a more comfortable fit. See our page on ways to get the size of her engagement ring finger without her knowing here.

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Touch of Love

With all the amazingly unique engagement rings we have for sale at SecretDiamond.com this engagement ring is no exception. We call this the Touch of Love. It reminded us of two birds flying together to form a heart shape in the sky. It’s more evident
when looked at from an angle. There’s a 1 carat round center diamond shown on the pictures, but in reality we can make this engagement ring setting to fit almost any size center diamond. There are approximately 35-40 smaller round diamond going down the outside center of the band all the way around the sides surrounded by milgrain detail work on the edges. On the inside of the band you will see 8 round cut diamond encased in the smooth to the touch 14K Gold band that feels very comfortable on your finger. Of course if your hypo-allergenic you will want to avoid the gold and go with the band crafted in Platinum or Palladium. This engagement ring will definitely make your special bride to be feel how much you love her! All of our center diamonds are guaranteed to by crystal clear to the naked eye with a VS/SI clarity grade and you’ll be proud to show how bright the color is with our colorless to near colorless grade of F/G. All our the side diamonds in all of our engagement rings are also guaranteed to be VS/SI clarity and G/H in color.

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Questions About Diamonds And Engagement Rings

Given the fact that many of our customers will often have the same questions about diamonds and engagement rings, we thought that it might be a good idea if we listed some of them here on our blog. Although we will be glad to take as much time as you need to answer all of your questions on the phone, we understand that some people would rather just ask a question anonymously. However we would like to emphasize to you that you will never receive any type of pressure to purchase anything, from the staff at Secret Diamond. We do not want any of our customers to make their purchase from us unless you are absolutely confident that the time is right for you. We are people that have to buy things too, and we don’t like pushy salespeople any more than you do. If you have a question about diamonds that you would like answered, please feel free to call us or write to us at support (at) secretdiamond.com. We will be glad to answer your question in an email or on the phone.

Question: Is a "J" color diamond too yellow?
Answer: The answer to this question is not necessarily written in stone. Although my personal opinion is that a diamond with a "J" color grade is too yellow for my own personal taste, it may not be for everyone. Some people are more sensitive to a yellowish color in a diamond than others. I have actually had customers tell me that they can tell the difference between an "E" color grade diamond, and a perfectly colorless "D" color grade diamond. That is only one color grade difference, and both color grades are extremely free of color. That is a talent that most people do not posses. Even GIA certified gemologists will have to break out a set of "Master Color Stones" to make the call between a D and an E color grade diamond. (It is much easier to tell the difference in 2 color grades of a diamond without the assistance of Master Color Stones) So back to your questions. I personally believe that a "J color grade diamond" is a little bit too yellow for my taste. If you can afford to buy a diamond with a better color grade, I would suggest that you consider it. Although an excellent cut diamond with a "J" color grade can sparkle very nicely, it will typically not look as good as a diamond with a better color grade, and the same excellent cut grade. When considering what metal to use in creating engagement rings with a J colored diamond, it’s best to go with white gold, palladium, or platinum. Avoid the yellow gold. The diamond will reflect the light of the engagement ring setting and your J colored diamond will look much better in a light colored setting than a yellow setting. Also if you think the only way to get affordable engagement rings is to go with a very yellow diamond or very low clarity grade than you have but to look at SecretDiamond.com. We offer incredibly eye clean and bright white diamonds in all of our engagement rings and diamond stud earrings. For a fraction of what you would pay in most jewelry stores.

Question: Why does the cost of a larger diamond increase more than it’s size?
Answer: If you have been shopping for diamonds, you have probably noticed that a diamond with twice the carat weight, can cost 3-4 times as much. The short answer for this is because it is more rare. Larger diamonds with the same quality as smaller diamonds are not as common in nature. Remember, diamonds are not created in a factory with machines. Mother Nature created these sparkling little wonders over the course of millions of years, and she did not make very many big, perfect diamonds. So if you buy a bigger diamond, you are not just getting a bigger price tag. You are also getting a diamond that is much more rare.

Question: When shopping for engagement rings, what does the term "ctw" mean?
Answer. When you see the term "ctw" it is an acronym (or abbreviation) for "carat total weight." You may also see it as "tcw" which means the same thing, except in a different order. The meaning for it this way is "total carat weight." Whatever the number is before the "ctw" is the total weight of diamonds or gemstones in the engagement ring. Don’t get this confused with the carat weight of the center diamond. That should always be listed separately because the center diamond is where the majority of the value is. The larger the center diamond is, the more valuable it is. For example: If you have a ring with 2 carats of total diamond weight, but they are all small diamonds, it won’t be nearly as valuable as a ring that has a single 2 carat diamond. So if a single diamond weighs one carat for instance, it will be worth a lot more than 10 diamonds that total 1 carat.

Question: I understand that a clarity enhanced diamond is graded after the enhancement, but do you know what clarity grade the diamond is before the enhancement?
Answer: Although the clarity grade before the enhancement can vary, a good rule of thumb is that clarity enhancing a diamond will typically increase the clarity grade on average by 2 clarity grades. For Example: An SI2 clarity grade diamond will be enhanced to a VS2 clarity grade and an I1 clarity grade diamond will be enhanced to an SI1 clarity grade diamond. At Engagement Rings By Secret Diamond, we tend to encourage our customers to steer away from clarity enhanced diamonds that are SI2 after the enhancement process. SI2 grade diamonds are not typically "Eye Clean" and the reason for buying a clarity enhanced diamond in the first place is to buy a larger, "eye-clean" diamond for less money. If you are OK with buying a diamond that has visible clarity flaws, you may as well just buy a diamond that has not been enhanced. Also, the vast majority of clarity enhanced diamonds will be enhanced to a clarity grade of VS2 to SI1. The reason for this is the "2 grade rule." If a diamond is SI2 before enhancing, it will turn out to be VS2. If a diamond is already a SI1 clarity grade, it will most likely already be "Eye-Clean" and there will be no reason to enhance it to VS1. Most diamonds that enhance to the SI1 clarity grade are probably SI3 or I1 clarity grades before the enhancing technique but may also be I2 to start with. A diamond that enhances to SI2 clarity grade was probably an I2 or I3 to begin with. Although the "2 clarity grade" rule is a pretty good one, it is not written in stone. When purchasing a clarity enhanced diamond, it is always recommended that you only deal with a trustworthy company that has the diamond certified by an independent 3rd party. We view it as a conflict of interest when a company that is selling you the diamond, also certifies it. That is kind of like asking the sales person that you just bought a car from, if you got a good deal.

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Jewelry Store Chain that Sells a lot of Engagement Rings

A famous national jewelry store chain that sells a lot of engagement rings and goes by the name of The Shane Company, filed for Chapter 11 bankruptcy protection this past Monday 8/31/2009. It also appears that the famous voice of the commercials on the radio, Tom Shane himself, is the largest unsecured creditor.

Shane Co. also said it had outstanding obligations As of Dec. 27 2009 the jewelry store chain stated that it had approximately $260,000 of outstanding obligations through its gift card program and the gift cards carry no expiration date. The jewelry store chain also said it’s holding $3 million dollars in deposits for the "Layaway Plan" for approximately 4,300 customers.

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