Diamond Engagement Rings Secrets

What are the top diamond engagement rings secrets and the most important diamonds-secrets for the best price? The first thing you need to know is that it’s no secret buying diamonds and engagement rings online from diamond website companies is much cheaper than buying diamonds and engagement rings at jewelers. Jewelry stores engagement rings are often times thousands of dollars more than engagement rings companies online. White gold engagement rings are the least expensive when buying 14k white gold engagement rings as opposed to 18k white gold engagement rings. The same thing applies to 14k yellow gold engagement rings as opposed to 18k yellow gold engagement rings. Palladium engagement rings are less expensive than Platinum engagement rings, and a platinum diamond engagement ring will be the most expensive option of all depending upon the diamond secrets you learn about first.

The previous 2 paragraphs are an example of the type of blog you want to stay away from. Engagement ring companies online that run a blog like that are not interested in teaching you about diamonds at all, and are probably more interested in the quick, "one time sale". Believe it or not, there are actually a couple of companies online that run a blog like that with a bunch of mumbo-jumbo, that quite frankly makes no sense. Pay close attention to a companies website blog and you will learn a lot about that company and where their focus is. Blogs are a good way for an online diamond company to obtain visitors to their website and the companies that run blogs like that, really do not have any thing good to teach you, and in many cases are actually trying to confuse you about diamonds. You may also hear something along the lines of "Don’t buy into all the hype. The more you learn about diamonds, the more you are going to spend." I can’t imagine for one second how teaching yourself about diamonds is a bad thing. Consider that you are about to spend a sizable amount of money regardless of who you buy your diamond from or what type of diamond you buy. Even clarity enhanced diamonds will cost at least a couple thousand dollars or more depending upon various factors, such as the size and quality of the diamond. When you buy a diamond, you should go slow and ask questions. After teaching yourself as much as you can, if there is anything that you don’t understand completely, ask a professional diamond dealer. If you feel that he/she is trying to rush you through the process of buying a diamond, don’t do it. They may very well have something up their sleeve that they are trying to hide from you. Buying a diamond is a serious venture. Do it right and do it slow. "Diamond Engagement Rings Secrets" 101

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Diamond Engagement Rings

It is believed that currently more than two-thirds of brides-to-be are actively involved in shopping for their diamond engagement rings and many of them are visiting jewelry stores or browsing online by themselves. A recent survey states that this is about a 20% increase over the numbers that were shopping for engagement rings on their own in 2005. The trend seems to be continuing upward as it is becoming more obvious that theses new brides are generally very happy with their engagement ring purchase, particularly when it comes to the style and design they prefer. The majority of the brides cited in the poll stated that they felt even more comfortable researching and shopping for their new engagement ring, than they did when shopping with their fiance’. Another startling fact that came to light in the poll was that despite today’s economic downturn, 80% of the couples that purchased a new diamond engagement ring chose not to purchase a smaller diamond. Traditionally about 1/3 of couples purchase their diamond and engagement ring mounting separately.

Given the fact that buying diamond engagement rings online has become more popular than ever, brides now have an opportunity that was not available before the internet. Couples had been traditionally stuck with just the engagement ring selections that their local jewelry stores were offering. And to make matters even worse, many couples in "small town america" did not have any choices at all. They would have to travel many miles to neighboring towns just to see a couple of diamond engagement ring designs. Fewer jewelry stores meant fewer choices, and probably higher prices. The internet has changed all of that. Any person located anywhere in the world can view huge selections of affordable engagement rings with prices that are more affordable than ever before. And without the pressure of an annoying high pressure salesperson. The resources that are available for diamond engagement rings online are changing the diamond industry. Jewelry stores can no longer charge the outrageous mark-ups that they once enjoyed, leaving you at their mercy. You can have the upper hand when it comes to buying your diamond engagement ring if you just turn to the best free resource you have at your fingertips. Diamond engagement rings online available worldwide at the store called Secret Diamond.

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Buying Engagement Rings Online

How do I know it’s safe buying engagement rings online and how do I know which online jewelers are the most reputable?

This is probably one of the most common questions we are asked by our prospective customers. Considering the average customer that wants to buy an engagement ring is budgeting anywhere from $3,000 to as much as $10,000 (or even more sometimes), it’s no wonder they are a little bit concerned. Often times this is by far the most money they have ever considered spending online. It may even be the single largest purchase they have ever made anywhere. I mean let’s face it, some cars may not even cost that much.
Most customers start out shopping for engagement rings in their local jewelry stores. I hear quite often our customers saying "I have shopped everywhere!" They like the idea of buying an engagement ring from their local jewelry store, but when they see how expensive it can be and how little they are getting for their money, they start looking on the internet.

This is where it starts to get fun and scary at the same time. The number of companies (and so-called companies) selling jewelry online can almost be a little overwhelming. Depending upon which phrases you use when searching for your engagement ring, you start to see more and more companies selling engagement rings. For instance "affordable engagement rings" will bring back different results than "engagement rings sale". And the search phrase "engagement rings" will bring back different results than "diamond engagement rings". This holds true for almost every different search phrase.

Tip:
When searching for engagement rings online, go to your favorite search engine and type in many different search phrases. This will allow you to see many more vendors returned in the search results. Search engines "Rank" websites for different phrases. By using various phrases in your search, you will see many more options available than if you use the same phrase over and over. You may also consider browsing past the first page of search results. Many of the most legitimate engagement ring companies are not always located on the first page for every search result. It does not necessarily mean that they are not good jewelers. It may just mean they are too busy running their jewelry business to "Optimize" their website, to be found everywhere in the search engines. Search engines do not rank websites by the quality of the jeweler. Websites are "ranked" by search engines using entirely different methods that have nothing to do with the quality of their work.

Back to our tips. The fun starts when you begin seeing how much money you can save on your engagement ring. Then it gets even more fun when you start to see the larger selection of engagement rings available online. (We also hear from our customers that we have the most unique and beautiful engagement ring selection available anywhere) It’s quite common for customers to search everywhere else first, and still not find their "perfect engagement ring".
UNTIL THEY COME TO OUR ONLINE ENGAGEMENT RING STORE. I hear from many of our customers that they came back to our website as many as 15-20 times trying to decide which "perfect engagement ring" to choose from. The trouble was not being able to find one that they liked. The trouble was just choosing which one they liked the best.

Tip:
When you search online for engagement rings and you start to see many different websites selling the same engagement ring, using the same photo, that typically means that they are not making their own engagement rings. They are probably buying the engagement ring from an engagement ring casting company, and then just setting the diamonds. Quite frankly, they may not even set the diamonds. In the large diamond districts such as New York or Los Angeles, there are many companies that perform various services. Some companies may just make "raw castings" and some companies may just "set diamonds". This makes it very easy for the so-called "jewelers" to put together an engagement ring and sell it to you. Often times these various specialized companies will even be located in the same building, making it even easier for these individuals to present themselves as "jewelers".

This is where the scary part begins. How are you supposed to know which engagement ring sellers are the "real deal?" After all, there are so many of them to choose from. How are you supposed to know if they will deliver the engagement ring that they are promising you? Or even at all? Also, will they actually honor their return policy? What is their return policy, and do they even have one? And how likely is that they will be there 5 or 10 years from now to stand behind their work and help you properly maintain your engagement ring? (Engagement Rings do require proper maintenance) THESE ARE ALL VALID QUESTIONS TO ASK ANYONE YOU ARE CONSIDERING PURCHASING AN ENGAGEMENT RING FROM. And any other question you are concerned about.

Although it can be scary trying to figure all of this out, especially considering the large sum of money you are about to spend with a complete stranger, there are some simple steps you can take to protect yourself. Listed below are basic ideas you should consider before making your engagement ring purchase online.

* CHECK FOR THE BETTER BUSINESS BUREAU LOGO ON THE WEBSITE AND CLICK IT TO MAKE SURE IT IS VALID
Engagement Rings By Secret Diamond is a proud member of our local Better Business Chapter and we are in excellent standing. Every reputable online seller of engagement rings that we are aware of, is also a proud member of their local BBB. You can easily click on the BBB logo on their website and check to see if it is valid. If it is valid, you should be taken to their individual report page listed in the BBB. This page will tell you if there are a large number of complaints against the company. It will also tell you how they handled complaints and if they resolved them, or just ignored them. The trick here is to not just look for the BBB logo and assume it is valid. There are online companies that may have belonged to the BBB at one time and decided not to renew their membership because they did not like being held accountable. There are also companies that place the BBB logo on their website that don’t even belong the the BBB. They are hoping that you won’t click on it, or that you don’t even know it should take you to the BBB report on their company. And then there are the companies that just don’t even bother belonging to the BBB because they already have too many complaints against them that are unresolved, or resolved in a questionable manner. The last trick that unscrupulous sellers will use, is to place the BBB logo on their website and even make it clickable to the BBB online. However rather than bringing you to their report page, they will just bring you to the homepage of the BBB, again hoping you don’t know any better. Well now you do.
Remember, reputable online diamond sellers realize that you want to be protected in your purchase, and they will PROUDLY belong to their local BBB chapter.

* DON’T BE AFRAID TO ASK QUESTIONS
You can learn a lot about a business when you ask them questions. Listen to their answers carefully and judge for yourself if you feel they are answering your questions honestly and in a well informed fashion.

* Reputable jewelers will gladly spend as much time as needed to make you feel comfortable with your purchase. They should not rush you through the process of buying a diamond. If you feel you are being rushed, you should carefully consider your decision if they are the right company to buy from.

* A reputable jeweler will not be offended by relevant questions. If you are asking a jeweler valid questions about the diamond you are considering buying (such as it’s quality) and he or she seems to get offended, they could be trying to hide something. The same thing holds true for relevant questions about their business. Don’t forget that you are considering spending a lot of money with this jeweler. You have every right to make sure you are protected with your purchase.

* Check For Online Reviews About The Company
Although this can be an excellent way to find out more about the reputation of an online company, you have to be a little bit careful with this method. This process can be easily abused, and abused both ways. Some online diamond sellers are well aware of these review sites and will place fake reviews on them. It can even be difficult to distinguish between the real reviews and the fakes ones. However if you see an overwhelming amount of positive reviews, chances are pretty good that this is an established and well run business. The other way this process can be abused is by the businesses competitors. I have even seen where an online competitor left a fake review portraying the business in a negative light. Considering how large the internet is, sometimes these fake bad reviews can take a long time for the legitimate business to be made aware of, especially if they are not interested in abusing the process. They may not be regularly visiting these review websites because they are actually letting their customers leave the real reviews

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Purchasing Diamonds & Engagement Rings Online

Over the years we have answered numerous questions from customers about purchasing their diamonds and engagement rings online. It seems that most people are very interested in the idea of buying diamonds or engagement rings online for a couple of reasons. The main reason we hear is that our prices are dramatically less expensive than those of their local jewelry store. This is really not surprising when you consider why. The first reason why we are less expensive is low overhead. We do not have fancy jewelry stores that have a significant amount of overhead. Think about all of the expenses that jewelry stores have that we do not. Many jewelry stores may have only 1 or 2 locations. These stores can only sell to the local customer base, so they have to spend an enormous amount of money on advertising to convince the locals to buy from them instead of online. Typically they are not selling their engagement rings worldwide like we are, and in many cases they may not even have a website to display their diamond rings. At Engagement Rings By Secret Diamond, we do not spend a single penny on advertising, throughout most of the year. Lets say that a local jewelry store has an advertising budget of $50,000. (Not really that much) Just imagine how many diamonds or engagement rings have to be sold, just to pay for that advertising. Again consider that they are more than likely, only selling to their local customer base. I think you would be surprised to hear how few engagement rings some jewelry stores actually sell. That advertising expense is added to the cost of your diamond engagement ring.

The second reason why we are much less expensive is because we work directly with the diamond importers, right at the source. Unlike your typical jewelry store that has maybe 3-4 companies that mark-up the diamond before it gets to them, with Engagement Rings By Secret Diamond you are buying a diamond that has the fewest number of companies marking up the diamond before it gets to you possible! Fewer companies marking up the diamond, means a lower cost to you. Now when you have sold as many diamond engagement rings online worldwide as we have, you have a very large base of happy customers. Just read our testimonials page located at the link below to see what our satisfied customers have to say about our Engagement Rings Store. Also please feel free to visit our Better Business Bureau page to see that we are a proud member of the BBB online, and in excellent standing.

Again this means lower prices to you. Why? Because we receive many sales referred to us by other satisfied customers. Customers that refer us to their family members, co-workers and best friends. In business they say that the best form of advertising is "Word of Mouth" advertising. When we sell an engagement ring to someone that is referred to us by our happy customers, that sale cost us nothing in advertising dollars. That means that we do not have to "Add The Cost Of Advertising" to the price of our engagement rings, which means additional savings to you, our future customer.

We want you to know that at Engagement Rings By Secret Diamond, we take "Word of Mouth" advertising very seriously. We are very proud of our commitment to our customers (Past, Present and Future Customers) And we want you to know that we will work very hard to earn your trust, and to make you our next satisfied customer. We want to earn YOUR future business, as well as all of the future business you refer to us including YOUR family members, co-workers and friends.

I think it is important to note that this is not an article meant to criticize your local jewelry store. Everyone I know would like to spend their money in a local community business, including us at Secret Diamond. Also, a jewelry store can add a certain value to your engagement ring buying experience. You will actually be able to see, touch, feel and try on the engagement ring before you buy it. And it will most likely be easier to have your engagement ring worked on for routine maintenance, or cleanings without having to ship it back to us. However if you are working with a limited budget, or you have the money & you just don’t want to pay a lot more than you have to, buying diamonds or engagement rings from our online store is without a doubt, the best way to save.

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Frequently Asked Questions About Engagement Rings, Diamonds, and Diamond Jewelry

What is a loupe and why do diamond
 jewelers use one for engagement rings?

A loupe is a handheld device used in the diamonds industry by trained diamond professionals, to magnify a diamond like the one in engagement rings, or piece of diamond jewelry you would like to inspect. The jewelry industry standard is 10X magnification. There are however different magnification loupes available. In the hands of a trained professional, a loupe can be used very effectively in determining the quality of a diamond, by using it to inspect the clarity characteristics of a diamond. A loupe can also be used to perform an initial inspection of a piece of diamond jewelry for possible damage, such as the prongs on an engagement ring or diamond stud earrings Although loupes are used extensively by jewelers and jewelry stores, they are also available for sale to private individuals. If you have never looked at your diamonds under a loupe, consider trying it sometime. It can be fun and interesting to see the unique characteristics of your own diamonds. However please remember that proper diamond grading can only be performed by a certified and trained diamond professional, also referred to as a gemologist.

Diamond Jewelers and Engagement Rings

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