08 Dec 2009 @ 1:52 AM 

Engagement Rings Christmas Sale

Engagement Rings Christmas Sale

Starting Dec 8th and going until Dec 31st. SecretDiamond.com is having it’s annual Christmas Sale. Save up 5% on any and all engagement rings, engagement ring sets, as well as diamond stud earrings in any carat size. Surprise your girlfriend this Holiday Season with an engagement ring and it will be a Christmas she’ll never forget. Even a second diamond ring for your wife, or an irresistible pair of absolutely eye clean diamond stud earrings. Remember Christmas is one of the busiest times of the year for shipping, so the sooner you order the safer you’ll be! If there’s an engagement ring design you absolutely have to have and it’s not on our site, send us a picture, give us a call, and 99% of the time we can recreate it for you at an even cheaper price than for what you saw it for on any other website.

Hurry Sale ends Dec. 31st. 2009.

Diamond Embracing 1.55ctw. 14K Gold Round Diamond Engagement Ring

engagement ringsIf you’re looking for unique engagement rings, you’re seeing one of the masterpieces in this spiral designed diamond engagement ring. The setting in the picture is crafted in solid 14K Gold, and where it spirals, it’s channel set with beautiful G/H round diamonds all along the upper half surrounding the center diamond in a perfect embrace. On the bottom of the intricate spiral you’ll see there are even more round diamonds set on each side leading up to the inside curve. For a total of .55cts of side diamonds. The 1ct. round center diamond shown is a flamethrowing F/G color grade and a superior, completely eye clean VS2/SI1 clarity grade, and is interchangeable to support any diamond shape, or size, however only a round center diamond will have the 6 prongs while others will have four prongs. With this engagement ring you will receive free shipping, free ring sizing (even free one time resize if you guessed wrong when you ordered), free ring box, 30 day unconditional money back guarantee, and all of our engagement rings come with free certification papers. Available in any metal and color you chose, this is one engagement ring that will leave your bride-to-be happy as can be, and keep her friends mesmerized while she shows it off with pride!

Spiral Engagement Ring unique engagement rings

 21 Oct 2009 @ 4:06 PM 

Insurance For Engagement Rings

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engagement rings

After receiving a call from one of our customers the other day, we thought it was important to post a blog about insurance for engagement rings. Well it just so happens that this customer of ours had a beautiful wedding day, only to wake up the next day with the engagement ring gone from his hotel room. It turns out that their wedding day was very hectic (as all wedding days are) and the bride decided to take her engagement ring off for a short time and leave it in their hotel room. After all the dust had settled from the exciting wedding day, the bride went to put her engagement ring back on her finger. Unfortunately her engagement ring was no where to be found. After a couple of hours of searching everywhere for it, they concluded that it wasn’t in the hotel room anymore. They called the police and made a report, but could not prove that it was stolen, let alone who stole. They have since concluded that it was one of the cleaning staff at the hotel that came into their room and stole their engagement ring. But again, they couldn’t prove it. Now at least they were feeling a little bit better when they remembered that they had purchased insurance for their engagement ring. However the saddest part was that they would never be able to replace the actual engagement ring that he proposed with. But at least it was covered under insurance. (Or so they thought)

Immediately they called their agent to describe what had happened and place a claim for their loss. You can only imagine their surprise when they were told that the enormous loss they had just suffered was not even covered under their policy. Not only was their engagement ring stolen, but their insurance company was not going to cover it. (talking about adding insult to injury!!) It seems that their insurance company had some fine print in their policy that referred to this situation as a “MYSTERIOUS LOSS”. It seems that since they could not “Prove” that their ring was stolen, and could not “Prove” who did it, the insurance company said that they were not responsible for honoring this claim. Now this new couple that was planning on starting their new life together has to buy a new engagement ring all over again. I have to say that at Engagement Rings By Secret Diamond, we feel for them and we are doing everything we can to get them an even nicer engagement ring this time around and we are helping them with an even lower price. But even with our help, they are still out thousands of dollars, and the ring he proposed with.

The point to this story is that although we love selling you engagement rings, we don’t want you to have to pay for them twice. Not only should you always buy “insurance for engagement rings” but you should also due your homework and get the best policy you can afford. It’s bad enough that your ring could be lost or stolen one day, but to have to pay for it all over again is something you should not have to do. Check with your homeowners insurance agent about insurance first, and GRILL them with every question you can think of about what is covered and what is not. ( I would also ask them about “MYSTERIOUS LOSSES” too )

After you check with your insurance agent, then check around for a better policy if there is one, and maybe even get a better price. Another company that you can check with is www.JewelersMutual.com. Give them a call and see what they can offer you and see if it’s better. The old way of insuring your engagement ring (Homeowners) may not always be the best way. Engagement Ring Insurance is very affordable and no-one should go with out it. The pricing at www.JewelersMutual.com for engagement ring insurance is 1% per thousand dollars insured. So if your engagement ring cost $4,000, your insurance will only cost about $40 per year. That is cheap “peace of mind”.

"Vintage Engagement Rings and Vintage Style Engagement Rings"

Vintage Style Engagement Rings
Vintage Engagement Rings

Vintage engagement rings are not the same as Antique Engagement Rings. Lets say that that someone asks for a 1945 vintage wine at a restaurant. What they are really saying is they would like a bottle of wine whose grapes were harvested in the year 1945. Vintage basically means "anything" that can be sorted by a certain year. Cars, trucks, planes, architecture, paintings, music, clothing, and yes even engagement rings. If someone says they have a vintage engagement ring, what they are really saying is that they are in possession of a ring that was designed in mass (usually) from a certain period of time or year. Usually Vintage rings or anything vintage is not a unique item.

Now, like a wine’s taste, an engagement ring’s design of a certain period of time or year can be superbly more desirable than other years. Either because of the craftsmanship of the year, or the designs of the period. So people will not usually refer to anything Vintage that is not of superb quality. Unlike most things that have to be grown, jewelry or anything that can built with modern equipment have the advantage of being duplicated. This is where vintage engagement rings and vintage style engagement rings come into play. Craftsmen of jewelry can duplicate the style and design of a year for anybody who enjoys that period of time’s artistic splendor. So when you hear a company offering Vintage "Style" Engagement Rings you are really hearing that the company has the technology or artistry to bring the past back to your future….metaphorically speaking.

 01 Oct 2009 @ 7:51 AM 

Engagement Ring Trends

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2 carat center diamond

Are you searching for the latest "Engagement Ring Trends" and new ideas for your engagement ring? Choosing an engagement ring is a personal choice that will almost certainly require a lot of different decisions. The choices are almost endless such as what shape do you want your diamond to be? What type of metal is best suited for your taste and your budget? Are you looking for a simple solitaire diamond engagement ring or a very detailed design with an antique or vintage style. Many engagement rings worn today may even have gemstones such as Emeralds, Topaz or Aquamarine accents. There is no right or wrong answer when it comes to your engagement ring except what you like and what you want to spend.

There is a common theme that an engagement ring should cost 2-3 months of the groom’s salary. This may be true for some new couples, however we see it go a lot higher than that with some couples, and a lot less for others. We advise that you not spend more than you can comfortably afford in any situation. You don’t want to enter in to a new marriage with money troubles if you can help it, especially considering how often money problems can cause trouble in marriages. That leads us to our first engagement ring trend.

With today’s difficult economic conditions, it is becoming increasingly difficult for many couples to get married. People still meet and fall in love, and then may want to get married eventually. However it’s a well known fact that weddings can be very expensive. When you add up the cost of the engagement ring, the wedding and the honeymoon, it’s no wonder that couples are looking to spend less money wherever they can. Studies have concluded that the average amount of money spent on engagement rings has declined over the past decade or so, and is predicted to decline even more in the future. Exactly why is anybody’s guess. I believe that it maybe for a couple of reasons. #1 is that it is very easy to spend less on an engagement ring when you buy it online. It used to be that only jewelry stores sold engagement rings and could charge as much as they like. They really had very little competition except for a few other local jewelry stores. If each jewelry store kept their prices high, each jewelry store owner would make more money. I often hear from many jewelers that have been in the business for many years about how good the old days were. The days when they had their way with the consumer and unloaded any diamond they wanted for just about anything they wanted to charge. Huge mark-ups and huge profits. Almost like they were doing the newly engaged couple a favor. These old-timers long for those days, but they know things have changed for good with the internet. That is why many small independent jewelry stores are going out of business. They just can’t compete with the new way of buying diamonds. The internet makes saving thousands of dollars on your engagement ring entirely possible with all of the competition out there. And you will certainly have many more styles of engagement rings to choose from. The 2nd reason for people spending less on their engagement ring is just simply the economy. People’s average salaries are not keeping up with inflation. And then of course there are the lay-offs. Gone are the days of working for a company for 35 years and retiring at 62 or 65 with a full pension. Many workers today may not be able to retire at all. And even if you are working for a stable company, it just seems that it’s getting harder everyday to get married, buy a house and raise children, and still have money left over for your retirement. I know many couples that are in a 2 income household with good careers and still have trouble making ends meet. So whatever the reason may be, the trend is that people are spending less on engagement rings than they did before.

Another "Engagement Ring Trend" is White Gold Engagement Rings. Without a doubt, white gold is sold at least 5 to 1 over yellow gold engagement rings, Platinum Engagement Rings & Palladium Engagement Rings at our diamond company. And just like Yellow Gold, your engagement ring can be made with 14K or 18K white gold. There are probably a couple of reasons for this trend. The first reason is because white gold tends to keep your diamonds looking whiter. A Yellow gold ring can give a little bit of yellowish tinge to your diamond in some cases. Years ago, yellow gold was the metal of choice for diamond engagement rings and just like all things in fashion, it tends to be cyclical. White gold was invented after the 1st world war and ever since then, white gold and yellow gold rings have rotated in popularity. However at least for the last 5 years or more, white gold has stayed as the most popular choice for engagement rings. Platinum is also a very popular choice for it’s naturally white properties, sturdy makeup, and hypoallergenic properties. However platinum is too expensive for many couples and some of the engagement rings that we offer would just be too heavy in platinum. Palladium is the newest metal for engagement rings and is quickly becoming a very popular choice. Like platinum, Palladium Engagement Rings are naturally white and hypoallergenic. They are also about 12% harder than platinum diamond rings. The only draw back to palladium is that not very many companies know how to work with it, so you might have to send it back to us for maintenance, repairs and re-sizing if needed. With all things considered, white gold is still the most popular engagement ring metal of choice, and I seeing it staying that way for the foreseeable future. Just remember that any white gold engagement ring will need to have it’s rhodium plating redone periodically to keep it looking white. Palladium and platinum will not require that maintenance procedure.

The shape of the center diamond is another part of an engagement ring that is subject to trends. Years ago, Marquise shaped diamonds were very popular. Then there was a time that Emerald shaped diamonds were popular. Round diamonds have been very popular, because they are the most sparkly when cut properly. However the diamond shape that I see being the most popular today is "The Princess Cut". At times, we sell more princess cut diamonds than any other diamond shape, including rounds. There is no doubt that round brilliant diamonds have always been the top seller, but Princess cut diamonds have got to be right up there. I don’t know if it is just the name "Princess" (what bride doesn’t want to be a princess on her wedding day?) or if it’s because many women are just sick of seeing round diamonds everywhere. I do think there is a little bit of mystique to the Princess name in a diamond that dates back to her childhood fairy tales, but I could be wrong. So to recap. Round diamonds have always been popular and remain so today, but The Princess Diamond is certainly the newest engagement ring trend in diamond shapes.

The last thing that I see as a trend in engagement rings is the style and design of the engagement ring. Just like round diamonds, Solitaire diamond rings have always been popular and remain so today. I also see them being very popular for many years to come. A big advantage to a solitaire engagement ring is that you are not spending very much money on the engagement ring setting itself (unless it’s platinum) and you will have more money available to spend on the actual diamond itself, if you wish. Solitaires also require less maintenance because you don’t have a bunch of little diamonds (micropave diamonds) that can come loose or fall out. However antique style or vintage style engagement rings are super hot today. Just like all things in fashion, antique style and vintage style rings are coming back around in popularity. The only difference though is that the last time antique style or vintage style engagement rings were hot, they were the real thing. They were not antique style or vintage style back in the early 20th century, they were just a new engagement ring. Many people would like to buy an antique engagement ring, but there are a lot of potential drawbacks to them, so they opt for a new engagement ring with an antique style. However many antique engagement rings are handed down from generation to generation and are worn today by many new brides. Antique or vintage style engagement rings will almost always have milgrain and/or filigree details and possibly micropave diamonds incorporated in to their design. An antique style engagement ring can literally be a masterpiece of craftsmanship and design. They can truly be one of the most beautiful engagement rings that you will ever see, however you will usually pay have to more for them.

 20 Sep 2009 @ 7:25 AM 

Which Finger Does The Engagement Ring Go On?

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It really depends on where you’re located. If you’re in America, it would go on your left hand. The finger right next to your pinky. If by some chance you have more than 5 fingers it would still go on the finger next to your pinky. If you’re curious as to why the tradition started, it was because the Egyptians believed that the left hand was the closest to the heart and the left hand ring finger (right next to the pinky) was believed to have a vein that ran straight to your heart. By placing the engagement ring on the "love finger" they believed you would capture your lover’s heart and you would live happily ever after. However, even though science has proved that there is no such vein going from the finger directly to the heart, it hasn’t stopped the tradition from being adopted and practiced 100’s of years later in the U.S. and many other places.

In most European countries the tradition of wearing engagement rings is not the same as the U.S. They tend to wear them on the right hand on the finger next to the pinky. They received the tradition from the Romans, and in Rome the Latin word for left is translated "sinister" and in England, and most other European countries the term "sinister" is just as negative as it is in the U.S. The Latin word for right is "dexter" which later turned into "dexterity" which is just as positive in Europe as it is in America. Since the terms "left / sinister" has a negative implication, and the terms "right / dexterity" has a positive meaning or vibe, most Europeans took it as a good thing to wear their wedding rings on the right hand.

But it doesn’t stop there. Many different countries have many different traditions. Take for instance Scotland. They don’t discriminate against either hand. They will wear their engagement ring on the right hand and when they exchange vows and wedding bands they will put the wedding band on the left hand.

It really just depends on the person when it comes down to it. Many people follow the traditions of their country, and some don’t believe in traditions and will wear it on the finger they choose.

 15 Sep 2009 @ 10:25 PM 

Diamonds & Engagement Rings Require Maintenance

Although I am sure you have heard that a diamond can last forever and that they are the hardest known substance on earth, you might be surprised to learn that they are not indestructible. Diamonds & engagement rings require maintenance in order to preserve their beauty and prevent damage from occurring. Surprisingly the person you may trust the most to handle your diamonds properly, may also be the person that is most likely to chip or crack your diamond.

An interesting fact: A diamond can be the most vulnerable to chipping or cracking while it is being set by the jeweler. This happens to be particularly true with Princess Cut Diamonds. The thinnest and most vulnerable part of a Princess Cut Diamond is at the girdle & corners of the diamond.

If the jeweler presses too hard on the prongs while setting the diamond, he or she can chip off a corner of the diamond. You may also be surprised to learn that there is probably more diamonds damaged this way, than by their owners wearing them. If you bring your engagement ring to a jeweler to be worked on, you should always insist on inspecting the diamond and engagement ring under magnification before you accept the repair. Be sure to inspect the diamond at it’s corners and edges, and look at the prongs for possible stress fractures. You may also want to examine micropave diamonds to see if they are loose or crooked.

HELPFUL DIAMOND ENGAGEMENT RING TIP: This method can be used to see if you have a loose diamond. Place your diamond engagement ring up to your ear. Keep your fingers on the metal portion of your engagement ring and off the diamond/diamonds that you are checking. Then tap the engagement ring with your index finger and listen closely for any rattling. It may help to use a fingernail if you can. If you hear any rattling, then you may have a loose diamond.

As unfortunate as it may be, some jewelers have been known to hide minor chips under the prongs, only to be noticed by the diamond’s owner weeks or months later.

If you own a laser inscribed GIA or EGL certified diamond, also make sure to look under magnification for the inscription on the diamond before you accept your diamond to make sure it’s yours. Many people can tell you a horror story or two about how a dishonest jeweler switched their high quality diamond with a diamond of lower quality and less value. Of course there is also the possibility that a jeweler makes an honest mistake and places the wrong diamond back in your engagement ring.

Proper Diamond Jewelry & Engagement Rings Storage

Although I am sure your engagement ring is beautiful and very special to you, there may come a time when you need to take it off. As much as you probably don’t want to take it off, if you are about to do something that could be harmful to your engagement ring, you will need to take it off your finger and place it somewhere for safekeeping. If you just place it on a counter, you probably won’t need to do much except place it on a soft material and make sure you can’t knock it off the counter very easily. (watch out for toilets and sink drains. I am sure you have heard a story or two about someone knocking their ring in to one of them) However if you have a jewelry box that you like to store your ring in along with other jewelry, you will need to wrap it in a soft cloth to prevent damage to your ring and other jewelry. The diamond in your engagement ring can scratch your other jewelry, and if you are also storing other diamond jewelry in the same place, the diamonds can actually damage each other. Just the metal in the jewelry can scratch each other too.

A couple of things to consider: You may want to consider keeping valuable jewelry or jewelry that has sentimental value (especially if you seldom wear it) in a secure place such as a safe deposit box. Burglars or thieves will often look in obvious places like jewelry boxes or drawers first in search of valuable items like jewelry. Jewelry is a very desirable target for theft because it is easy to grab or stuff in a pocket and can be extremely valuable.

Did you know that you should have your diamond engagement ring inspected twice a year? A diamond engagement ring should be examined by a professional jeweler every 6 months, or sooner if necessary. If you purchased your engagement ring online and have to send it back to where you purchased it from, you may not want to do it every 6 months. Just make sure you keep a close eye on it and send it back at least every 9 months, or sooner if needed. Diamond engagement rings should never go longer than 12 months without being examined by a professional jeweler.

Unfortunately like I tell my customers. Your engagement ring will look it’s very best the day you buy it. Engagement rings are worn on the hand and can take a lot of abuse. All of the activities of every day life can have an impact on your engagement rings beauty. Just think about how much stuff you put your hands. Lotion, soap, sweat and dirt are just a few of the mild things your engagement ring will encounter. Then there are the every day activities like carrying in the groceries, handling your car keys, digging through your purse, and a million of other things that can affect your engagement rings appearance and performance. YOUR DIAMOND ENGAGEMENT RING WILL NEED MAINTENANCE, that is a fact and it is absolutely normal. With that said, it doesn’t mean that you should keep your engagement ring on your finger while doing things like gardening, rock climbing, bull riding or ultimate prize fighting. Just using common sense will help protect your diamond engagement ring.

Even though your diamond engagement ring will go through everyday wear and tear, you can keep it looking good for decades to come with proper maintenance. Whenever the customers at Engagement Rings By Secret Diamond send their engagement rings back for any reason, we always put it through a rigorous inspection. We perform all necessary maintenance issues. We also thoroughly clean, polish, tighten prongs, replace micropave diamonds if needed and re-rhodium white gold engagement rings.

Did you know that you can insure your engagement ring even if you don’t own a home? And you don’t have to buy your engagement ring from a jewelry store to get an engagement ring insurance policy either. The traditional method of insuring an engagement ring against accidental loss or theft was to put it on a homeowners insurance policy. However many new couples just starting out may not own a home yet, or they are not aware of any other methods of insuring their engagement ring. Or they may think it’s just too expensive to insure an engagement ring.

The fact is: Engagement Ring Insurance Is Easy & Engagement Ring Insurance Is Affordable. There is a company online that insures engagement rings for a very reasonable fee. Last time we checked, the cost to insure an engagement ring was approximately 1% of the purchase price. So if you purchase an engagement ring for $3,500 from us, you can insure it for just $35 dollars a year! That’s affordable. The company is called Jewelers Mutual and you can find them at www.jewelersmutual.com. Just call them and ask them how much it is to insure your engagement ring. Their prices may vary a little bit, but whatever the cost is, your engagement ring is worth it.

 06 Sep 2009 @ 8:01 PM 

Save Money By Buying A Clarity Enhanced Diamond

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Question: I am shopping for an engagement ring and I would like to save money by buying a clarity enhanced diamond, but I am scared. My cousin works for a jewelry store and when I showed them your website, they told me that the diamond will change over time and start to look horrible. Is this true?

Answer: That is not correct. Often times we hear things that are said by professionals in the diamond business about clarity enhanced diamonds that are way off base. These individuals either do not understand clarity enhanced diamonds, or they are trying to scare you so you will buy a diamond from them. It is important to note that we also sell non-enhanced diamonds with all certifications such as EGL and GIA certified diamonds so it doesn’t matter to us if you buy a clarity enhanced diamond from us, or a certified non-enhanced diamond from GIA. We choose to also sell clarity enhanced diamonds because we understand them very well and we know that they are an excellent value to offer our customers that want a bigger diamond for less money. So back to your question. The color grade of a clarity enhanced diamond will never change, Period. When you enhance the clarity grade of a diamond, you are not changing the original color grade of the diamond. So if you buy a clarity enhanced diamond that is a perfectly colorless "D" color grade, it will never change, ever. The same applies to all color grades of clarity enhanced diamonds. The color will never change. The same thing applies to the "cut grade". If you buy a clarity enhanced diamond with an "Ideal" cut grade, you will always have an ideal cut diamond. Even 50 or 100 years from now. The cut grade will never be affected by the clarity enhancing process. Remember, you are not enhancing the cut grade and you are not enhancing the color grade of a clarity enhanced diamond. You are only "Enhancing the clarity grade".

The absolute worst case scenario that will happen to your clarity enhanced diamond if the material used to enhanced it is reversed, is you will be able to see the feather that was enhanced. It will not turn in to a black lump of coal, it will not crumble in to a thousand pieces, it will not turn yellow or green, and it will not instantly become worthless. All you have to do is send the diamond back to us and we will re-enhance it for free. Quite frankly a good quality clarity enhanced diamond can even look nicer and still be worth more money if the enhancement process is reversed, than a some diamonds that are not enhanced. If you go out and buy an SI2 diamond with a J color grade and just a good or fair cut, you are not buying a very nice diamond. The SI2 will probably have visible flaws and the J color will look yellow, and with a poor cut grade, your diamond will not sparkle. The argument that all clarity enhanced diamonds are less valuable or less desirable than all non-enhanced diamonds just doesn’t make sense. Does this mean that everyone in the world should just go out and buy clarity enhanced diamonds? No. You have to decide what is the right choice for you. If you don’t mind spending $6,000 to $10,000 on a 1 carat engagement ring, or $15,000 to $25,000 on 2 carat engagement rings, then by all means give us a call. We will gladly offer you the best deal on a GIA certified diamond engagement rings. However if you don’t have that kind of money, or you have it and would rather spend it on something else, you can be rest assured that your clarity enhanced diamond engagement ring will stay beautiful for the rest of your life and we will stand behind it with you.

 06 Sep 2009 @ 10:20 AM 

Questions About Diamonds And Engagement Rings

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Given the fact that many of our customers will often have the same questions about diamonds and engagement rings, we thought that it might be a good idea if we listed some of them here on our blog. Although we will be glad to take as much time as you need to answer all of your questions on the phone, we understand that some people would rather just ask a question anonymously. However we would like to emphasize to you that you will never receive any type of pressure to purchase anything, from the staff at Secret Diamond. We do not want any of our customers to make their purchase from us unless you are absolutely confident that the time is right for you. We are people that have to buy things too, and we don’t like pushy salespeople any more than you do. If you have a question about diamonds that you would like answered, please feel free to call us or write to us at support (at) secretdiamond.com. We will be glad to answer your question in an email or on the phone.

Question: Is a "J" color diamond too yellow?
Answer: The answer to this question is not necessarily written in stone. Although my personal opinion is that a diamond with a "J" color grade is too yellow for my own personal taste, it may not be for everyone. Some people are more sensitive to a yellowish color in a diamond than others. I have actually had customers tell me that they can tell the difference between an "E" color grade diamond, and a perfectly colorless "D" color grade diamond. That is only one color grade difference, and both color grades are extremely free of color. That is a talent that most people do not posses. Even GIA certified gemologists will have to break out a set of "Master Color Stones" to make the call between a D and an E color grade diamond. (It is much easier to tell the difference in 2 color grades of a diamond without the assistance of Master Color Stones) So back to your questions. I personally believe that a "J color grade diamond" is a little bit too yellow for my taste. If you can afford to buy a diamond with a better color grade, I would suggest that you consider it. Although an excellent cut diamond with a "J" color grade can sparkle very nicely, it will typically not look as good as a diamond with a better color grade, and the same excellent cut grade. When considering what metal to use in creating engagement rings with a J colored diamond, it’s best to go with white gold, palladium, or platinum. Avoid the yellow gold. The diamond will reflect the light of the engagement ring setting and your J colored diamond will look much better in a light colored setting than a yellow setting. Also if you think the only way to get affordable engagement rings is to go with a very yellow diamond or very low clarity grade than you have but to look at SecretDiamond.com. We offer incredibly eye clean and bright white diamonds in all of our engagement rings and diamond stud earrings. For a fraction of what you would pay in most jewelry stores.

Question: Why does the cost of a larger diamond increase more than it’s size?
Answer: If you have been shopping for diamonds, you have probably noticed that a diamond with twice the carat weight, can cost 3-4 times as much. The short answer for this is because it is more rare. Larger diamonds with the same quality as smaller diamonds are not as common in nature. Remember, diamonds are not created in a factory with machines. Mother Nature created these sparkling little wonders over the course of millions of years, and she did not make very many big, perfect diamonds. So if you buy a bigger diamond, you are not just getting a bigger price tag. You are also getting a diamond that is much more rare.

Question: When shopping for engagement rings, what does the term "ctw" mean?
Answer. When you see the term "ctw" it is an acronym (or abbreviation) for "carat total weight." You may also see it as "tcw" which means the same thing, except in a different order. The meaning for it this way is "total carat weight." Whatever the number is before the "ctw" is the total weight of diamonds or gemstones in the engagement ring. Don’t get this confused with the carat weight of the center diamond. That should always be listed separately because the center diamond is where the majority of the value is. The larger the center diamond is, the more valuable it is. For example: If you have a ring with 2 carats of total diamond weight, but they are all small diamonds, it won’t be nearly as valuable as a ring that has a single 2 carat diamond. So if a single diamond weighs one carat for instance, it will be worth a lot more than 10 diamonds that total 1 carat.

Question: I understand that a clarity enhanced diamond is graded after the enhancement, but do you know what clarity grade the diamond is before the enhancement?
Answer: Although the clarity grade before the enhancement can vary, a good rule of thumb is that clarity enhancing a diamond will typically increase the clarity grade on average by 2 clarity grades. For Example: An SI2 clarity grade diamond will be enhanced to a VS2 clarity grade and an I1 clarity grade diamond will be enhanced to an SI1 clarity grade diamond. At Engagement Rings By Secret Diamond, we tend to encourage our customers to steer away from clarity enhanced diamonds that are SI2 after the enhancement process. SI2 grade diamonds are not typically "Eye Clean" and the reason for buying a clarity enhanced diamond in the first place is to buy a larger, "eye-clean" diamond for less money. If you are OK with buying a diamond that has visible clarity flaws, you may as well just buy a diamond that has not been enhanced. Also, the vast majority of clarity enhanced diamonds will be enhanced to a clarity grade of VS2 to SI1. The reason for this is the "2 grade rule." If a diamond is SI2 before enhancing, it will turn out to be VS2. If a diamond is already a SI1 clarity grade, it will most likely already be "Eye-Clean" and there will be no reason to enhance it to VS1. Most diamonds that enhance to the SI1 clarity grade are probably SI3 or I1 clarity grades before the enhancing technique but may also be I2 to start with. A diamond that enhances to SI2 clarity grade was probably an I2 or I3 to begin with. Although the "2 clarity grade" rule is a pretty good one, it is not written in stone. When purchasing a clarity enhanced diamond, it is always recommended that you only deal with a trustworthy company that has the diamond certified by an independent 3rd party. We view it as a conflict of interest when a company that is selling you the diamond, also certifies it. That is kind of like asking the sales person that you just bought a car from, if you got a good deal.

 03 Sep 2009 @ 1:37 PM 

Freddy’s Diamond

A Fairytale Story called Freddy’s Diamond

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Princess Cut

platinum engagement ring set

Once upon a time there was a noble man by the name of Freddy. It seems that Freddy was in love with the fairest lady of the land and her name was Princess. Freddy and Princess had been in love since the day they met many years ago and Freddy wanted to marry his fair Princess almost from the start, however he had a big problem. Although he was a noble man, he was just a humble blacksmith for the Royal family and he really did not earn very much money. He knew the love of his life did not really expect very much from him except his never ending devotion. You see, she had assured him many times that their love was not a love born out of material wealth, but a true and lasting love born out of trust and mutual respect for each other. This is why Freddy adored her even more and wanted more than ever to express his love for her with the biggest sparkling diamond engagement ring she had ever imagined. Unfortunately he had a big problem because he had no idea just how expensive diamonds can be.

Fresh with a burning desire to please his fair maiden, Freddy set out on the adventure of his lifetime to find the biggest diamond in the kingdom. His first stop was at the local village jeweler that he heard about from one of his friends. After browsing through the jewelery cases in search of the perfect engagement ring, he was stunned to find out that he was only able to afford a very small diamond. How could this be he asked himself? My precious Princess deserves more than this little diamond! He asked the jeweler if their would be any engagement ring sales coming up so that he might be able to buy a larger diamond. To Freddy’s surprise, the jeweler said that the engagement rings were already discounted and on sale for the cheapest prices he could offer. Freddy tried not to show his disappointment as he pondered to himself, "If all diamonds are this expensive, I will not be able to buy the large, sparkling diamond engagement ring that I dreamed of placing on Princess’s finger on our wedding day." Freddy was heart broken.

That night he decided to go to the local pub and seek out his friend so that he could ask how much he paid for her engagement ring set. Sure enough he found his friend at the pub celebrating with his fiance. When Freddy was able to speak with his friend alone, he asked him how much he had spent. He was shocked to hear that his friend had spent almost $9,000 for her Platinum Engagement Ring Set with a 1 carat center diamond. "Where did you get that kind of money?" he asked his friend. It seems that his friend had the good fortune of winning $10,000 in a recent jousting match. Freddy was again heart broken because he did not know how to joust and he did not have any relatives that could lend him the money to buy their new engagement rings. "What do I do now?" Freddy asked himself. Disappointed, he went home and went to bed.

The following weekend Freddy decided that he would travel to the neighboring village to see if there were any affordable engagement ring sellers. He searched around every corner and stopped in every jewelry store throughout the entire kingdom, only to grow more disappointed with every stop. He spent several days searching and searching, only to discover that he could only afford a 1/2 carat diamond. He couldn’t even afford the white gold engagement ring setting that he had his heart set on.

Just when Freddy was about to give up and go to the village pawn shop to see if he could buy a used engagement ring, he heard a story about a man that saved thousands of dollars by purchasing a clarity enhanced diamond engagement ring online. Even though his parents taught him that when something seems too good to be true it probably is, Freddy decided to look into it anyway just to be safe. It seems that there was a new invention called the internet. Freddy had never heard of the internet before but was amazed when he started browsing online for an engagement ring for Princess. Although many of the prices on diamonds were less expensive than the prices in the village jewelry stores, they were still out of his engagement ring budget. Since Freddy was determined to buy the engagement ring that he had always dreamed of giving to Princess when he proposed, he kept searching the internet. After all, it was so convenient to browse through all of these engagement rings online in the comfort of his home.

After searching online for affordable diamonds, Freddy finally found the website he was searching for. "How appropriate that it was called Engagement Rings By Secret Diamond", he thought. He discovered that he could easily afford the huge diamond that he had always wanted to buy Princess. Now his only trouble was deciding which beautiful engagement ring to choose. He found many styles that he had never seen before. New styles and designs that he liked even more than the one he saw from the fancy overpriced designer. After asking many of Princess’s friends for their opinions, he finally picked one & made the purchase online with his credit card. He couldn’t believe it when he found out that he didn’t even have to pay the king’s high sales tax. It was so easy and secure. He was even able to read many of the reviews & testimonials about the company that he found online that made him feel very comfortable with his purchase. 7-10 days later the new engagement ring arrived at Freddy’s cottage door. After signing for the package that was delivered overnight free of charge, via fully insured FedEx delivery, he opened it up. Included inside was a beautiful ring box and a certified appraisal that was also included free of charge. He wasted no time and immediately planned a romantic getaway with Princess.

Although the fairytale story called Freddy’s Diamond started out as a sad one, you will be happy to learn that Princess said yes when Freddy proposed and they lived happily ever after.

The End

 28 Aug 2009 @ 5:08 PM 

Buying Engagement Rings Online

Engagement Rings Sale

diamond engagement rings

buying engagement rings online

engagement rings

affordable engagement rings

How do I know it’s safe buying engagement rings online and how do I know which online jewelers are the most reputable?

This is probably one of the most common questions we are asked by our prospective customers. Considering the average customer that wants to buy an engagement ring is budgeting anywhere from $3,000 to as much as $10,000 (or even more sometimes), it’s no wonder they are a little bit concerned. Often times this is by far the most money they have ever considered spending online. It may even be the single largest purchase they have ever made anywhere. I mean let’s face it, some cars may not even cost that much.
Most customers start out shopping for engagement rings in their local jewelry stores. I hear quite often our customers saying "I have shopped everywhere!" They like the idea of buying an engagement ring from their local jewelry store, but when they see how expensive it can be and how little they are getting for their money, they start looking on the internet.

This is where it starts to get fun and scary at the same time. The number of companies (and so-called companies) selling jewelry online can almost be a little overwhelming. Depending upon which phrases you use when searching for your engagement ring, you start to see more and more companies selling engagement rings. For instance "affordable engagement rings" will bring back different results than "engagement rings sale". And the search phrase "engagement rings" will bring back different results than "diamond engagement rings". This holds true for almost every different search phrase.

Tip:
When searching for engagement rings online, go to your favorite search engine and type in many different search phrases. This will allow you to see many more vendors returned in the search results. Search engines "Rank" websites for different phrases. By using various phrases in your search, you will see many more options available than if you use the same phrase over and over. You may also consider browsing past the first page of search results. Many of the most legitimate engagement ring companies are not always located on the first page for every search result. It does not necessarily mean that they are not good jewelers. It may just mean they are too busy running their jewelry business to "Optimize" their website, to be found everywhere in the search engines. Search engines do not rank websites by the quality of the jeweler. Websites are "ranked" by search engines using entirely different methods that have nothing to do with the quality of their work.

Back to our tips. The fun starts when you begin seeing how much money you can save on your engagement ring. Then it gets even more fun when you start to see the larger selection of engagement rings available online. (We also hear from our customers that we have the most unique and beautiful engagement ring selection available anywhere) It’s quite common for customers to search everywhere else first, and still not find their "perfect engagement ring".
UNTIL THEY COME TO OUR ONLINE ENGAGEMENT RING STORE. I hear from many of our customers that they came back to our website as many as 15-20 times trying to decide which "perfect engagement ring" to choose from. The trouble was not being able to find one that they liked. The trouble was just choosing which one they liked the best.

Tip:
When you search online for engagement rings and you start to see many different websites selling the same engagement ring, using the same photo, that typically means that they are not making their own engagement rings. They are probably buying the engagement ring from an engagement ring casting company, and then just setting the diamonds. Quite frankly, they may not even set the diamonds. In the large diamond districts such as New York or Los Angeles, there are many companies that perform various services. Some companies may just make "raw castings" and some companies may just "set diamonds". This makes it very easy for the so-called "jewelers" to put together an engagement ring and sell it to you. Often times these various specialized companies will even be located in the same building, making it even easier for these individuals to present themselves as "jewelers".

This is where the scary part begins. How are you supposed to know which engagement ring sellers are the "real deal?" After all, there are so many of them to choose from. How are you supposed to know if they will deliver the engagement ring that they are promising you? Or even at all? Also, will they actually honor their return policy? What is their return policy, and do they even have one? And how likely is that they will be there 5 or 10 years from now to stand behind their work and help you properly maintain your engagement ring? (Engagement Rings do require proper maintenance) THESE ARE ALL VALID QUESTIONS TO ASK ANYONE YOU ARE CONSIDERING PURCHASING AN ENGAGEMENT RING FROM. And any other question you are concerned about.

Although it can be scary trying to figure all of this out, especially considering the large sum of money you are about to spend with a complete stranger, there are some simple steps you can take to protect yourself. Listed below are basic ideas you should consider before making your engagement ring purchase online.

* CHECK FOR THE BETTER BUSINESS BUREAU LOGO ON THE WEBSITE AND CLICK IT TO MAKE SURE IT IS VALID
Engagement Rings By Secret Diamond is a proud member of our local Better Business Chapter and we are in excellent standing. Every reputable online seller of engagement rings that we are aware of, is also a proud member of their local BBB. You can easily click on the BBB logo on their website and check to see if it is valid. If it is valid, you should be taken to their individual report page listed in the BBB. This page will tell you if there are a large number of complaints against the company. It will also tell you how they handled complaints and if they resolved them, or just ignored them. The trick here is to not just look for the BBB logo and assume it is valid. There are online companies that may have belonged to the BBB at one time and decided not to renew their membership because they did not like being held accountable. There are also companies that place the BBB logo on their website that don’t even belong the the BBB. They are hoping that you won’t click on it, or that you don’t even know it should take you to the BBB report on their company. And then there are the companies that just don’t even bother belonging to the BBB because they already have too many complaints against them that are unresolved, or resolved in a questionable manner. The last trick that unscrupulous sellers will use, is to place the BBB logo on their website and even make it clickable to the BBB online. However rather than bringing you to their report page, they will just bring you to the homepage of the BBB, again hoping you don’t know any better. Well now you do.
Remember, reputable online diamond sellers realize that you want to be protected in your purchase, and they will PROUDLY belong to their local BBB chapter.

* DON’T BE AFRAID TO ASK QUESTIONS
You can learn a lot about a business when you ask them questions. Listen to their answers carefully and judge for yourself if you feel they are answering your questions honestly and in a well informed fashion.

* Reputable jewelers will gladly spend as much time as needed to make you feel comfortable with your purchase. They should not rush you through the process of buying a diamond. If you feel you are being rushed, you should carefully consider your decision if they are the right company to buy from.

* A reputable jeweler will not be offended by relevant questions. If you are asking a jeweler valid questions about the diamond you are considering buying (such as it’s quality) and he or she seems to get offended, they could be trying to hide something. The same thing holds true for relevant questions about their business. Don’t forget that you are considering spending a lot of money with this jeweler. You have every right to make sure you are protected with your purchase.

* Check For Online Reviews About The Company
Although this can be an excellent way to find out more about the reputation of an online company, you have to be a little bit careful with this method. This process can be easily abused, and abused both ways. Some online diamond sellers are well aware of these review sites and will place fake reviews on them. It can even be difficult to distinguish between the real reviews and the fakes ones. However if you see an overwhelming amount of positive reviews, chances are pretty good that this is an established and well run business. The other way this process can be abused is by the businesses competitors. I have even seen where an online competitor left a fake review portraying the business in a negative light. Considering how large the internet is, sometimes these fake bad reviews can take a long time for the legitimate business to be made aware of, especially if they are not interested in abusing the process. They may not be regularly visiting these review websites because they are actually letting their customers leave the real reviews

 25 Aug 2009 @ 2:55 PM 

Very Cheap Engagement Rings

Very Cheap Engagement RingsSometimes we are asked about very cheap engagement rings by couples working with a tight budget. First you would have to ask yourself if you really want a very cheap engagement ring, or just a nice quality engagement ring at an affordable price. Since cheap can have 2 different meanings, my guess is that people really mean affordable engagement rings. Everyone wants a cheap price, but nobody wants cheap quality. Unfortunately often times when you pay a cheap price, you get cheap quality. The key to purchasing a really cheap engagement ring and getting good quality, is to do your homework first and study diamond quality (The 4 C’s). Realize that you do not need to purchase an engagement ring that is Flawless in clarity, or even VVS in clarity. The vast majority of diamond buyers out there, just want their diamond to be bright and sparkly, without visible inclusions. This means that you can often times go as low as SI1 clarity, and still have a clean to the naked eye diamond. (You will not see imperfections with the naked eye-No magnification) This is particularly true when buying a GIA certified diamond, since their grading standards are the most strict in the world. If you buy a GIA certified diamond, you can be rest assured that it is EXACTLY the grade they say it is. After all, they invented the diamond grading system that is in use worldwide today by every single company in the diamond industry. Unfortunately, this also means that a GIA certified diamond will probably not qualify as a "Very Cheap Diamond." Quite frankly, they are typically the most expensive diamond that you can buy. Any diamond that is GIA certified, will command a premium as opposed to diamonds certified by almost all other labs. However if you would like to purchase the best quality diamond that money can buy, at least you know that you can save some money by lowering your clarity grade a bit. A higher clarity grade diamond will not necessarily look better than a lower clarity grade diamond.

Very Cheap Engagement Rings Princess Style
very cheap engagement rings solitaire style

The clarity grade of a diamond is really not nearly as important as the "Cut Grade" or "Color Grade" of a diamond when it comes to how much it will sparkle or how good it looks to your eyes. If you don’t have an unlimited budget to work with, just make sure the diamond is clean to the naked eye, and then get the best "Cut Grade" you can afford. Remember that it’s the "Cut Grade" that will determine how much your diamond will sparkle! Don’t allow yourself to be fooled by a jeweler that is trying to sell you a VVS1 or VVS2 diamond by telling you that you have to buy a high clarity grade diamond in order for it to look good. That is just not true in most cases!
Now as far as color grade goes, that is a little bit more complicated when it comes to Very cheap diamonds that still look good. You see, the "Color Grade" of a diamond is something that you CAN SEE WITH THE NAKED EYE. And since some people are more sensitive to color than others, this can get a little bit tricky to recommend. The vast majority of customers that I speak with, want a diamond that is as white as possible. Most people don’t want a diamond that looks yellow, unless of course they are buying a "Fancy Yellow" diamond. (That’s another subject) So I am often asked, "What color grade diamond is the best to buy if I want a cheaper price, but still not get a diamond that appears too yellow?" To start with, I highly recommend that you look at our diamond color grade charts available on this page. http://www.secretdiamond.com/info/diamondcolorinfo.htm

It is important to note here that the diamond grading scale begins with "D", not "A". This is because in years past, before GIA invented the 4 C’s, there was no universal standard method for diamond grading. Diamonds grades were called all sorts of different things by different jewelers. So when GIA invented the 4 C’s, they wanted to start fresh. They did not want to be confused with the way diamonds were graded in the past. Now let’s get back to "Color Grade".

Even though D, E and F color grade diamonds are all in the "colorless category" of diamonds, only "D" color grade diamonds are truly colorless. Let’s repeat that. Only a diamond that is graded "D" in color grade, is truly colorless. Every letter after that, you are getting a diamond that is slightly more yellow in color, than the grade before it. So an "E" diamond has just a tiny little bit if color to it. An "F" diamond has a slight bit more, and so-on. However "E & F" color grade diamonds have so little color present, that GIA decided to place them in the same "Colorless Category" as D. The same method applies to diamonds in the "Near Colorless" category. These diamonds are "G, H, I and J" Now remember, every color grade you go down the scale, the diamond gets a little bit more yellow. So by the time you get to "J", you are 6 color grades away from a colorless diamond (That’s quite a bit), even though it’s in the same "Near Colorless" category as "G".

(I would also like to mention here that at least to my eyes, it is very difficult to see a difference in diamond color grades that are only 1 color grade apart, like between F & G. It becomes a little easier to see the difference, when there is a 2 color grade difference, like F & H)

In my own opinion, "J" color grade diamonds start to look too yellow for my own personal taste, especially in certain types of lighting. For instance, you can really see the yellow color in bright sunlight. The only way I would personally buy a "J" color grade diamond, is if it was graded by "GIA" (remember they are very strict) and it was very well cut, maybe even "Ideal Cut". The massive sparkle from an Ideal cut diamond, will help hide the yellow color of a diamond. However an ideal cut "J" color grade diamond, will not look as impressive as an Ideal cut diamond with a better color grade. That is just my opinion. I am sure there will be some people reading this with "J" color grade diamonds, that disagree. More power to you! Again I would like to mention that some people are more sensitive to diamond color than others.

Now let’s get back to the subject of "Very Cheap Engagement Rings" and "Very Cheap Diamonds". The color grade of a diamond is somewhere that you can save some money on diamond engagement rings. You don’t have to buy a "D" color grade diamond for it to look good. I have even had customers tell me that they are actually TOO CLEAR, that they actually like a little bit of color. (Beauty is in the eye of the beholder) That’s why I would venture to say (again in my own opinion) that you don’t even have to buy an "E" or "F" color grade diamond for it to look pretty darn good. If you want to save money on your diamond engagement ring, most people would be pretty happy with the appearance of a "G" color grade diamond. Many honest jewelers will tell you that if you want to get the most "Bang For The Buck" when buying a diamond, consider buying a "G" color grade diamond. They are still pretty colorless looking, and they will cost less than D, E and F. (Maybe put some of the money you saved towards getting a better "Cut Grade?!)

RECAP: So if you are looking for "very cheap engagement rings" or "very cheap diamonds", you can go as low as SI1 clarity grade (Especially GIA certified) and as low as "G" color grade (again especially if GIA certified). This is called a G/SI1 diamond. But please remember, try not to sacrifice on "Cut Grade". I would strongly recommend that you don’t go any lower than "Very Good" cut grade. And even consider buying "Ideal Cut Grade" if you can afford it.

Tip: Before you save money by purchasing a diamond online, consider visiting a local jewelry store to look at diamond color grades in person. This may help you see for yourself how sensitive you are to color. But be aware of the tricks jewelers use to make all of the diamonds they sell look good. It’s common to have special lighting in jewelry stores that help their diamonds look whiter. Ask them for a white cloth to place diamonds on. If they have a "D" color grade diamond, use that for comparison. You can also place your hand above the diamond to block the "Special Lighting". Then look at the diamonds. Also don’t forget to flip the diamonds over and look at them from the underside, if they are loose and not set in a ring. Some diamonds "Face Up" white, but are actually yellowish in color. If you can’t look at the diamond from underneath because it is set in a ring, look at it from the side. Just don’t be fooled by tricks. Do your due
diligence.

Another way to save money on diamonds and engagement rings, is to buy a diamond that weighs just slightly less than what is referred to as a "Key Weight". In other words, buy a .98 carat instead of a 1.0 carat diamond. Or buy a 1.98 carat diamond instead of a 2.0 carat diamond. Once a diamond hits 1.0 carat, the "Price Per Carat" goes up. And when a diamond hits 2.0 carats, the "Price Per Carat" goes up. If you go just slightly under these "Key Weights", your diamond will probably look just as big, but your price tag won’t! We will write more about this "Money Saving" method later, so check this blog often for more diamond buying tips that will help you save. You see at Engagement Rings By Secret Diamond, we don’t sell engagement rings with cheap quality, we sell exceptional quality engagement rings with cheap prices.

 24 Jul 2009 @ 8:57 AM 

Princess Cut Engagement RingAlthough round diamonds have been the most popular diamond shape in years past, the Princess Cut is quickly gaining ground. What is it about this particular diamond shape that is making it more popular by the day? Is it the name; Princess Cut? Is it the brilliance of the diamond? Or Is it the price? Yes, if all things are equal, Princess Shape Diamonds are generally less expensive than round shape diamonds. This is because there is less waste created when cutting a princess diamond than a round diamond. (A princess cut will typically yield approximately 60% to 62% of it’s original rough diamond weight) However based upon my experience speaking with thousands of our customers, the cheaper price does not seem to be the primary factor when purchasing their engagement rings or diamond stud earrings. The number one reason for considering this beautiful shaped diamond is for it’s unique qualities.

Ideal Princess Cut DiamondI think it’s important to note that a very desirable quality of a princess cut diamond is to have it’s measurements as square as possible. Princess diamonds that are more rectangular rather than perfectly square, are generally less expensive and less desirable. Always look for as close to perfectly square as possible in your princess engagement ring or stud earrings. A length to width ratio of 1.05 or less is recommended.

 

Princess Cut Channel Set DiamondsThe Princess Cut was invented in 1980 and is known as a brilliant cut diamond, rather than a step cut, like an emerald shape. It’s 4 corners are sharp and uncut, unlike that of a radiant. Depending upon how the diamond is cut, it will typically result in a diamond that has either 50 facets ( 21 on the crown, 4 on the girdle, & 25 facets on the pavilion)
It can also be cut in a manner that produces 58 facets. This type of cut will yield 21 facets on the crown, 4 on the girdle, and 33 facets on the pavilion.

Stay Tuned For Additional Facts About The “Princess Cut

Most Popular Diamond Shapes For Diamond Engagement Rings

 

Princess Cut Diamonds and Round Brilliant Cut Diamonds are the 2 most popular diamond shapes purchased for diamond engagement rings, by far. They are also the most popular diamond shapes used for diamond stud earrings. Traditionally Round Diamonds have been the most popular, however the Princess Cut Diamond has been surging in popularity for the past several years. I personally know many people in the diamond business and they all confirm that Princess cut diamonds are their best sellers. Even though Round Brilliant Cut Diamonds probably account for more diamond sales throughout the country, we actually sell more Princess cut diamonds at our online Engagement Ring Store. Below are pictures of a Princess diamond and a round diamond, as well as how they are faceted.

princess cut diamond
round cut diamond

 

View Our Most Popular Diamond Shapes For Diamond Engagement Rings At www.SecretDiamond.com

 

The 3rd most popular diamond shape is Radiant. Radiant diamonds are probably not as well known to new couples, as Princess and Rounds. If they were better well known, I am sure there would be more sales of them Nationally. Quite often I speak with a customer that did their preliminary shopping at a Jewelry Store and saw a Radiant cut diamond. They probably went in to the jewelry store thinking that they wanted a Princess cut diamond, but changed their mind after seeing a very well cut Radiant. Radiants are faceted differently than Princess diamonds and when they are cut well, they can be extremely sparkly! However they do not have the Glamorous name “Princess” cut diamond, and I believe that has an impact on their sales. The name is not as memorable or Romantic. What woman does not want to be treated as a Princess?

Radiant diamonds sparkle differently than Princess diamonds. They tend to sparkle all over the entire diamond more than Princess, and their sparkle tends to resemble the sparkle of a round diamond.

Below you will see a Radiant cut diamond as well as a diagram of it’s faceting.
Radiant Diamond
Top of Radiant Diamond
Bottom of Radiant Diamond

 

A Radiant Cut Diamond placed in a Diamond Engagement Ring Setting
Radiant Diamond Engagement Ring

 

All of the rest of the diamond shapes combined do not total the number of Princess cut diamonds or round cut diamonds sold in the USA. This includes shapes such as the Marquise, The Emerald, The Cushion, The Trillion, The Pear, The Heart and The Asscher Cut Diamond.

One more note. If all of the characteristics are equal in 2 diamonds such as it’s clarity grade, color grade , carat weight and it’s cut grade, a round brilliant cut diamond will cost the most. This is because there is more waste created. It takes a larger rough diamond to create the same carat weight round diamond as it does the other shapes.

Can I buy my engagement ring or diamond jewelry wholesale?

If you are the “End User”; of that engagement ring or piece of diamond jewelry and if you are not in the business of buying from manufacturers with the intent of reselling to consumers, you can not buy your engagement ring wholesale. You may feel that you received a price similar to “Wholesale“, but you can not actually purchase your engagement ring wholesale. (In the truest and legal sense of the word) Unless you are a wholesaler with a Federal Tax ID number and possibly a state resale tax ID #. In many cases when engagement rings and diamonds are being advertised for sale to the public as wholesale, it is at least misleading, and possibly even illegal in some states. This actually applies to most types of products for resale, not just diamonds, and engagement ring sets. It is true that purchasing your engagement ring online can save you quite a bit of money, but you are still technically buying at retail. That means you are purchasing affordable engagement rings, not a wholesale engagement rings. The savings typically are because when you buy online, you are enjoying a lower profit margin on that loose diamond or diamond engagement ring. This is possible because many online jewelers do not have the large overhead that a traditional brick and mortar jewelry store will have.

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