Engagement Ring Trends

Are you searching for the latest "Engagement Ring Trends" and new ideas for your engagement ring? Choosing an engagement ring is a personal choice that will almost certainly require a lot of different decisions. The choices are almost endless such as what shape do you want your diamond to be? What type of metal is best suited for your taste and your budget? Are you looking for a simple solitaire diamond engagement ring or a very detailed design with an antique or vintage style. Many engagement rings worn today may even have gemstones such as Emeralds, Topaz or Aquamarine accents. There is no right or wrong answer when it comes to your engagement ring except what you like and what you want to spend.

With today’s difficult economic conditions, it is becoming increasingly difficult for many couples to get married. People still meet and fall in love, and then may want to get married eventually. However it’s a well known fact that weddings can be very expensive. When you add up the cost of the engagement ring, the wedding and the honeymoon, it’s no wonder that couples are looking to spend less money wherever they can. Studies have concluded that the average amount of money spent on engagement rings has declined over the past decade or so, and is predicted to decline even more in the future. Exactly why is anybody’s guess. I believe that it maybe for a couple of reasons. #1 is that it is very easy to spend less on an engagement ring when you buy it online. It used to be that only jewelry stores sold engagement rings and could charge as much as they like. They really had very little competition except for a few other local jewelry stores. If each jewelry store kept their prices high, each jewelry store owner would make more money. I often hear from many jewelers that have been in the business for many years about how good the old days were. The days when they had their way with the consumer and unloaded any diamond they wanted for just about anything they wanted to charge. Huge mark-ups and huge profits. Almost like they were doing the newly engaged couple a favor. These old-timers long for those days, but they know things have changed for good with the internet. That is why many small independent jewelry stores are going out of business. They just can’t compete with the new way of buying diamonds. The internet makes saving thousands of dollars on your engagement ring entirely possible with all of the competition out there. And you will certainly have many more styles of engagement rings to choose from. The 2nd reason for people spending less on their engagement ring is just simply the economy. People’s average salaries are not keeping up with inflation. And then of course there are the lay-offs. Gone are the days of working for a company for 35 years and retiring at 62 or 65 with a full pension. Many workers today may not be able to retire at all. And even if you are working for a stable company, it just seems that it’s getting harder everyday to get married, buy a house and raise children, and still have money left over for your retirement. I know many couples that are in a 2 income household with good careers and still have trouble making ends meet. So whatever the reason may be, the trend is that people are spending less on engagement rings than they did before.

Another "Engagement Ring Trend" is White Gold Engagement Rings. Without a doubt, white gold is sold at least 5 to 1 over yellow gold engagement rings, Platinum Engagement Rings & Palladium Engagement Rings at our diamond company. And just like Yellow Gold, your engagement ring can be made with 14K or 18K white gold. There are probably a couple of reasons for this trend. The first reason is because white gold tends to keep your diamonds looking whiter. A Yellow gold ring can give a little bit of yellowish tinge to your diamond in some cases. Years ago, yellow gold was the metal of choice for diamond engagement rings and just like all things in fashion, it tends to be cyclical. White gold was invented after the 1st world war and ever since then, white gold and yellow gold rings have rotated in popularity. However at least for the last 5 years or more, white gold has stayed as the most popular choice for engagement rings. Platinum is also a very popular choice for it’s naturally white properties, sturdy makeup, and hypoallergenic properties. However platinum is too expensive for many couples and some of the engagement rings that we offer would just be too heavy in platinum. Palladium is the newest metal for engagement rings and is quickly becoming a very popular choice. Like platinum, Palladium Engagement Rings are naturally white and hypoallergenic. They are also about 12% harder than platinum diamond rings. The only draw back to palladium is that not very many companies know how to work with it, so you might have to send it back to us for maintenance, repairs and re-sizing if needed. With all things considered, white gold is still the most popular engagement ring metal of choice, and I seeing it staying that way for the foreseeable future. Just remember that any white gold engagement ring will need to have it’s rhodium plating redone periodically to keep it looking white. Palladium and platinum will not require that maintenance procedure.

The shape of the center diamond is another part of an engagement ring that is subject to trends. Years ago, Marquise shaped diamonds were very popular. Then there was a time that Emerald shaped diamonds were popular. Round diamonds have been very popular, because they are the most sparkly when cut properly. However the diamond shape that I see being the most popular today is "The Princess Cut". At times, we sell more princess cut diamonds than any other diamond shape, including rounds. There is no doubt that round brilliant diamonds have always been the top seller, but Princess cut diamonds have got to be right up there. I don’t know if it is just the name "Princess" (what bride doesn’t want to be a princess on her wedding day?) or if it’s because many women are just sick of seeing round diamonds everywhere. I do think there is a little bit of mystique to the Princess name in a diamond that dates back to her childhood fairy tales, but I could be wrong. So to recap. Round diamonds have always been popular and remain so today, but The Princess Diamond is certainly the newest engagement ring trend in diamond shapes.

The last thing that I see as a trend in engagement rings is the style and design of the engagement ring. Just like round diamonds, Solitaire diamond rings have always been popular and remain so today. I also see them being very popular for many years to come. A big advantage to a solitaire engagement ring is that you are not spending very much money on the engagement ring setting itself (unless it’s platinum) and you will have more money available to spend on the actual diamond itself, if you wish. Solitaires also require less maintenance because you don’t have a bunch of little diamonds (micropave diamonds) that can come loose or fall out. However antique style or vintage style engagement rings are super hot today. Just like all things in fashion, antique style and vintage style rings are coming back around in popularity. The only difference though is that the last time antique style or vintage style engagement rings were hot, they were the real thing. They were not antique style or vintage style back in the early 20th century, they were just a new engagement ring. Many people would like to buy an antique engagement ring, but there are a lot of potential drawbacks to them, so they opt for a new engagement ring with an antique style. However many antique engagement rings are handed down from generation to generation and are worn today by many new brides. Antique or vintage style engagement rings will almost always have milgrain and/or filigree details and possibly micropave diamonds incorporated in to their design. An antique style engagement ring can literally be a masterpiece of craftsmanship and design. They can truly be one of the most beautiful engagement rings that you will ever see, however you will usually pay have to more for them.

Bookmark It

Hide Sites

Purchasing Diamonds & Engagement Rings Online

Over the years we have answered numerous questions from customers about purchasing their diamonds and engagement rings online. It seems that most people are very interested in the idea of buying diamonds or engagement rings online for a couple of reasons. The main reason we hear is that our prices are dramatically less expensive than those of their local jewelry store. This is really not surprising when you consider why. The first reason why we are less expensive is low overhead. We do not have fancy jewelry stores that have a significant amount of overhead. Think about all of the expenses that jewelry stores have that we do not. Many jewelry stores may have only 1 or 2 locations. These stores can only sell to the local customer base, so they have to spend an enormous amount of money on advertising to convince the locals to buy from them instead of online. Typically they are not selling their engagement rings worldwide like we are, and in many cases they may not even have a website to display their diamond rings. At Engagement Rings By Secret Diamond, we do not spend a single penny on advertising, throughout most of the year. Lets say that a local jewelry store has an advertising budget of $50,000. (Not really that much) Just imagine how many diamonds or engagement rings have to be sold, just to pay for that advertising. Again consider that they are more than likely, only selling to their local customer base. I think you would be surprised to hear how few engagement rings some jewelry stores actually sell. That advertising expense is added to the cost of your diamond engagement ring.

The second reason why we are much less expensive is because we work directly with the diamond importers, right at the source. Unlike your typical jewelry store that has maybe 3-4 companies that mark-up the diamond before it gets to them, with Engagement Rings By Secret Diamond you are buying a diamond that has the fewest number of companies marking up the diamond before it gets to you possible! Fewer companies marking up the diamond, means a lower cost to you. Now when you have sold as many diamond engagement rings online worldwide as we have, you have a very large base of happy customers. Just read our testimonials page located at the link below to see what our satisfied customers have to say about our Engagement Rings Store. Also please feel free to visit our Better Business Bureau page to see that we are a proud member of the BBB online, and in excellent standing.

Again this means lower prices to you. Why? Because we receive many sales referred to us by other satisfied customers. Customers that refer us to their family members, co-workers and best friends. In business they say that the best form of advertising is "Word of Mouth" advertising. When we sell an engagement ring to someone that is referred to us by our happy customers, that sale cost us nothing in advertising dollars. That means that we do not have to "Add The Cost Of Advertising" to the price of our engagement rings, which means additional savings to you, our future customer.

We want you to know that at Engagement Rings By Secret Diamond, we take "Word of Mouth" advertising very seriously. We are very proud of our commitment to our customers (Past, Present and Future Customers) And we want you to know that we will work very hard to earn your trust, and to make you our next satisfied customer. We want to earn YOUR future business, as well as all of the future business you refer to us including YOUR family members, co-workers and friends.

I think it is important to note that this is not an article meant to criticize your local jewelry store. Everyone I know would like to spend their money in a local community business, including us at Secret Diamond. Also, a jewelry store can add a certain value to your engagement ring buying experience. You will actually be able to see, touch, feel and try on the engagement ring before you buy it. And it will most likely be easier to have your engagement ring worked on for routine maintenance, or cleanings without having to ship it back to us. However if you are working with a limited budget, or you have the money & you just don’t want to pay a lot more than you have to, buying diamonds or engagement rings from our online store is without a doubt, the best way to save.

Bookmark It

Hide Sites