



A Fairytale Story called Freddy’s Diamond
Once upon a time there was a noble man by the name of Freddy. It seems that Freddy was in love with the fairest lady of the land and her name was Princess. Freddy and Princess had been in love since the day they met many years ago and Freddy wanted to marry his fair Princess almost from the start, however he had a big problem. Although he was a noble man, he was just a humble blacksmith for the Royal family and he really did not earn very much money. He knew the love of his life did not really expect very much from him except his never ending devotion. You see, she had assured him many times that their love was not a love born out of material wealth, but a true and lasting love born out of trust and mutual respect for each other. This is why Freddy adored her even more and wanted more than ever to express his love for her with the biggest sparkling diamond engagement ring she had ever imagined. Unfortunately he had a big problem because he had no idea just how expensive diamonds can be.
Fresh with a burning desire to please his fair maiden, Freddy set out on the adventure of his lifetime to find the biggest diamond in the kingdom. His first stop was at the local village jeweler that he heard about from one of his friends. After browsing through the jewelery cases in search of the perfect engagement ring, he was stunned to find out that he was only able to afford a very small diamond. How could this be he asked himself? My precious Princess deserves more than this little diamond! He asked the jeweler if their would be any engagement ring sales coming up so that he might be able to buy a larger diamond. To Freddy’s surprise, the jeweler said that the engagement rings were already discounted and on sale for the cheapest prices he could offer. Freddy tried not to show his disappointment as he pondered to himself, "If all diamonds are this expensive, I will not be able to buy the large, sparkling diamond engagement ring that I dreamed of placing on Princess’s finger on our wedding day." Freddy was heart broken.
That night he decided to go to the local pub and seek out his friend so that he could ask how much he paid for her engagement ring set. Sure enough he found his friend at the pub celebrating with his fiance. When Freddy was able to speak with his friend alone, he asked him how much he had spent. He was shocked to hear that his friend had spent almost $9,000 for her Platinum Engagement Ring Set with a 1 carat center diamond. "Where did you get that kind of money?" he asked his friend. It seems that his friend had the good fortune of winning $10,000 in a recent jousting match. Freddy was again heart broken because he did not know how to joust and he did not have any relatives that could lend him the money to buy their new engagement rings. "What do I do now?" Freddy asked himself. Disappointed, he went home and went to bed.
The following weekend Freddy decided that he would travel to the neighboring village to see if there were any affordable engagement ring sellers. He searched around every corner and stopped in every jewelry store throughout the entire kingdom, only to grow more disappointed with every stop. He spent several days searching and searching, only to discover that he could only afford a 1/2 carat diamond. He couldn’t even afford the white gold engagement ring setting that he had his heart set on.
Just when Freddy was about to give up and go to the village pawn shop to see if he could buy a used engagement ring, he heard a story about a man that saved thousands of dollars by purchasing a clarity enhanced diamond engagement ring online. Even though his parents taught him that when something seems too good to be true it probably is, Freddy decided to look into it anyway just to be safe. It seems that there was a new invention called the internet. Freddy had never heard of the internet before but was amazed when he started browsing online for an engagement ring for Princess. Although many of the prices on diamonds were less expensive than the prices in the village jewelry stores, they were still out of his engagement ring budget. Since Freddy was determined to buy the engagement ring that he had always dreamed of giving to Princess when he proposed, he kept searching the internet. After all, it was so convenient to browse through all of these engagement rings online in the comfort of his home.
After searching online for affordable diamonds, Freddy finally found the website he was searching for. "How appropriate that it was called Engagement Rings By Secret Diamond", he thought. He discovered that he could easily afford the huge diamond that he had always wanted to buy Princess. Now his only trouble was deciding which beautiful engagement ring to choose. He found many styles that he had never seen before. New styles and designs that he liked even more than the one he saw from the fancy overpriced designer. After asking many of Princess’s friends for their opinions, he finally picked one & made the purchase online with his credit card. He couldn’t believe it when he found out that he didn’t even have to pay the king’s high sales tax. It was so easy and secure. He was even able to read many of the reviews & testimonials about the company that he found online that made him feel very comfortable with his purchase. 7-10 days later the new engagement ring arrived at Freddy’s cottage door. After signing for the package that was delivered overnight free of charge, via fully insured FedEx delivery, he opened it up. Included inside was a beautiful ring box and a certified appraisal that was also included free of charge. He wasted no time and immediately planned a romantic getaway with Princess.
Although the fairytale story called Freddy’s Diamond started out as a sad one, you will be happy to learn that Princess said yes when Freddy proposed and they lived happily ever after.
The End




Cleaning & Care For Clarity Enhanced Diamonds
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First let us say that your clarity enhanced diamond is very much like any diamond that you may purchase. Cleaning & caring for clarity enhanced diamonds is really quite simple and will require no more time than other diamond jewelry you may purchase. They are set in engagement rings, diamond earrings and diamond jewelry of all kinds. Please be confident that you can wear it, admire it and enjoy it just as you would any other diamond. In fact, the most respected diamond grading laboratory in the world, The Gemological Institute of America (GIA) has stated that the clarity enhancement process is stable under normal wear and tear conditions.
Treat the clarity enhanced diamond that you purchased from our engagement rings store just like any other piece of fine quality gemstone jewelry that you may own. That means that the best way to clean your new clarity enhanced diamond engagement ring or diamond stud earrings is with mild soap & water. Jewelery cleaners of all types are also acceptable as long as they are a non-ammonia based jewelry cleaner. Jewelry cleaners that work for pearls, will also work for clarity enhanced diamonds. (pearl cleaners are often times sold by jewelers that sell pearl jewelry) Ultrasonic cleaning and steam cleaning are also safe to use. Many of our customers like to use the Jewel Jet Steam Cleaner for at home steam cleaning of their diamonds. It can typically be purchased for under $100.00 and is quite effective for use on almost all diamond jewelry.
The enhancement process will only be reversed when it is cleaned with ammonia based cleaners or if the diamond is heated to 1500 degrees or higher. (A jeweler’s torch) Jewelers often have techniques they will use to protect the diamond from the heat of their torch, so please just let the jeweler know that you own a clarity enhanced diamond. Believe it or not, some jewelers may actually not notice that you own a clarity enhanced diamond before they start to work on it. So don’t just assume they will notice, let them know in advance. Although Engagement Rings By Secret Diamond will re-enhance your diamond free of charge, most of our customers do not like to part with their engagement rings for any reason.
When the engagement ring that you purchased from us requires maintenance, we would like to recommend that you send it back to us. We understand that many of our customers admire their engagement rings so much, that they often do not want to part with it. We try our best to make it worth your while by really going the extra mile for you. This means that we will typically perform all necessary maintenance that is required such as re-rhodium plating your white gold engagement ring, inspect and tighten all prongs, perform a thorough cleaning, and buff & polish your engagement ring all at no charge to you. If you need any further maintenance that requires things such as replacing micropave diamonds, many times we we will even go so far as replacing them at no charge to you if it is within the first year from your purchase regardless of the reason, even from normal wear and tear. Of course all of our engagement rings carry a lifetime warranty against manufacturing defects. Our goldsmiths are extremely experienced working on diamond jewelry of all types and are unsurpassed when working with clarity enhanced diamonds. You can be 100% confident that if you send your engagement ring back to us for any reason, we will treat it with the utmost care.
Several of our customers have also suggested other ways they like to use to clean their diamond engagement rings. Some use toothpaste and a soft bristled toothbrush. I would like to mention that it should be a non-abrasive toothpaste. Any cleaner you use on any fine jewelry should also be non-abrasive as this could scratch the metal holding your diamond or gemstones and lead to premature wear.
If you are comfortable with this technique, you may also try using Vodka to clean your clarity enhanced diamonds with. It actually works quite well and is totally safe for your diamond. If for any reason these techniques for cleaning and caring for your clarity enhanced diamonds are not adequate for you, just call us toll free at 1-877-999-9920 to discuss further options for all of your diamond jewelry care.




Although round diamonds have been the most popular diamond shape in years past, the Princess Cut is quickly gaining ground. What is it about this particular diamond shape that is making it more popular by the day? Is it the name; Princess Cut? Is it the brilliance of the diamond? Or Is it the price? Yes, if all things are equal, Princess Shape Diamonds are generally less expensive than round shape diamonds. This is because there is less waste created when cutting a princess diamond than a round diamond. (A princess cut will typically yield approximately 60% to 62% of it’s original rough diamond weight) However based upon my experience speaking with thousands of our customers, the cheaper price does not seem to be the primary factor when purchasing their engagement rings or diamond stud earrings. The number one reason for considering this beautiful shaped diamond is for it’s unique qualities.
I think it’s important to note that a very desirable quality of a princess cut diamond is to have it’s measurements as square as possible. Princess diamonds that are more rectangular rather than perfectly square, are generally less expensive and less desirable. Always look for as close to perfectly square as possible in your princess engagement ring or stud earrings. A length to width ratio of 1.05 or less is recommended.
The Princess Cut was invented in 1980 and is known as a brilliant cut diamond, rather than a step cut, like an emerald shape. It’s 4 corners are sharp and uncut, unlike that of a radiant. Depending upon how the diamond is cut, it will typically result in a diamond that has either 50 facets ( 21 on the crown, 4 on the girdle, & 25 facets on the pavilion)
It can also be cut in a manner that produces 58 facets. This type of cut will yield 21 facets on the crown, 4 on the girdle, and 33 facets on the pavilion.
Stay Tuned For Additional Facts About The “Princess Cut”




We received this question about Ring Sizing, and thought many people could use this information Hope it helps.
Question:
Hello,
I am very interested in purchasing a ring through your company and had one question. It says there is free ring sizing, what exactly does this mean? Is there a way I can try and size up her finger before I make the purchase? Or should I take my best guess and buy the ring and send it back for sizing if it doesn’t fit? Any help would be much appreciated, thank you.
Answer:
There are many tricks to getting the ring size. Here is a safe way. Go into her jewelry box and get a ring you know she normally wears and take it in to find the size. It will probably be a right hand ring. And if she is right handed, then your best bet is to take the size of the ring and go down about a quarter ring size. So if the ring you take in is a size 6, then when you order request the ring be a size 5 3/4. Because normally the dominant hand is bigger. The ring finger is on her left hand so going down in size is a safe bet. But if she is left handed, you are pretty safe ordering exactly the size of the ring you brought in, or even going up a quarter.
This is what I did when I was searching.
I pretended to talk to my mom on the phone and acted like she was telling me a story about a REALLY REALLY BIG GIRL. Say size 22 ring. Just so the surprise factor was there when I told my girlfriend, who was listening to my conversation. I said "NO WAY" and then I looked at my girlfriend and said "I need a comparison" and I looked at her hand and said "Hon, what’s the size of your ring finger?" Most girls will know. She told me a five, and I looked amazed trying to figure out just how big a girls hand to be with a size 22 ring finger. She was none-the-wiser and was completely into the story. I wasn’t going to purpose for another 2 months, so she never suspected a thing.
So you can be stealthy one way, or have a little fun and tell the story. It worked for me perfectly. Or just ask her for her size outright. But no matter what way you choose, you can send the ring back to get resized to us for free one time. So you’re safe. engagement rings




As the economy deteriorates, the number of new couples ” Searching For Wholesale Engagement Rings” and Diamond Engagement Rings with low prices, seems to be increasing. Recent studies have discovered that the average amount of money spent on a diamond engagement ring has been decreasing over the past couple of years and is expected to continue to decline to an amount as low as $2800 from an average high of approximately $4800. Many people wonder what is driving this sudden downturn in the average spent on engagement rings. Although there has been an increased interest in engagement rings of different types, such as colored gemstone engagement rings or wedding bands with no diamonds, the traditional diamond engagement ring is still high on the list of newlyweds-to-be. Now it could be a shift in trends or it could be a tight economy, or it even could be a combination of both. However there is no disputing that couples getting engaged these days are wanting to spend less on their engagement ring. As this happens, we are starting to see an increase in the number of visitors to our engagement rings website, searching for Wholesale Engagement Rings, Discount Diamond rings and cheap diamond rings. Now I know that our customers are NOT really looking for a cheap engagement ring. What they are really searching for is a nice looking “ENGAGEMENT RING WITH A CHEAP PRICE.”
Now at SecretDiamond.com we do not sell cheap engagement rings, however we certainly do sell absolutely gorgeous diamond engagement rings with extremely affordable prices. Our enhanced clarity diamonds are probably one of the best ways to save a significant amount of money on your diamond engagement ring. We also sell diamonds with certification from GIA and EGL. Below is a couple of tips you can use to save money on engagement rings from any source, including a brick and mortar, engagement rings jewelry store.
In the diamonds industry, diamonds are sold in parcels to wholesalers. These diamonds are sold on a “price per carat” basis. The cost of a 1 carat diamond is higher “per carat” than diamonds that are even slightly smaller. That means that if you purchase a slightly smaller diamond, such as a 0.98 pointer (1 carat is 100 points) you will save some money, because it will cost less “Per Carat.” Chances are you won’t be able to notice much of a difference (If any at all) in the smaller weight diamond anyway. And remember, diamonds are sold and measured by carat weight, not carat size. This rule also applies to 2 carat diamonds, 3 carat diamonds, 4 carat diamond and so-on. Certain sizes are referred to as “Key weights.” If you stay just under these key weights, you will save money. Another way to save money is probably also one of the best ways. Lowering your diamonds Clarity grade. Although I don’t recommend lowering the clarity grade so low that you can see the inclusions with your naked eye (Naked eye means without a loupe or a microscope) This is an excellent way to save money on a diamond ring. Many times people are tempted to pay for a higher clarity grade than is really necessary. It is absolutely unnecessary to buy a diamond with a higher clarity grade than VS2 if you are trying to save money on your diamond engagement ring or just get more diamond for your money. You will not be able to tell the difference between a diamond with a VS2 clarity grade or a flawless diamond with your naked eye. And chances are you won’t be able to tell much difference even under a loupe or a microscope if you are not a certified gemologist. And your friends, family and co-workers will never be able to see that you spent extra money to buy a VVS1 diamond just by looking at the diamond. You will have to show them the certification. You will only have bragging rights for all that money you spent, because your diamond may not look any better to them. But chances are that if you are searching for cheap priced engagement rings, you are not looking to spend a fortune. In most cases it is even fine to go with an SI1 clarity grade diamond, because that is still an eye-clean diamond. Lowering your clarity grade WILL save you money. And as long as you stay away from the really low clarity grades, you can get an absolutely gorgeous diamond for a lot less money.
Next blog post we will show you how to get a nice diamond color grade and save money. We will also show you what to look for diamond cut grades.
Remember the 4 C’s of diamonds are
1) Color
2) Clarity
3) Carat weight
4) Cut Grade
The Engagement Rings By SecretDiamond Collection is a large collection of engagement rings and engagement ring sets that are customizable with your choice of center diamond and your choice of precious metal, including Palladium. We offer one of the largest collections of unique engagement rings offered anywhere, online or offline.


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