



Diamond Engagement Rings Secrets
|
|
|
|
|
|
What are the top diamond engagement rings secrets and the most important diamonds-secrets for the best price? The first thing you need to know is that it’s no secret buying diamonds and engagement rings online from diamond website companies is much cheaper than buying diamonds and engagement rings at jewelers. Jewelry stores engagement rings are often times thousands of dollars more than engagement rings companies online. White gold engagement rings are the least expensive when buying 14k white gold engagement rings as opposed to 18k white gold engagement rings. The same thing applies to 14k yellow gold engagement rings as opposed to 18k yellow gold engagement rings. Palladium engagement rings are less expensive than Platinum engagement rings, and a platinum diamond engagement ring will be the most expensive option of all depending upon the diamond secrets you learn about first.
Learning diamond secrets will almost always save you money on high quality certified diamonds for engagement rings and diamonds of all kinds including fancy color diamonds. Fancy colored diamonds are not cheap though, with fancy pink diamonds being the most expensive fancy diamond color of all. Engagement rings and diamonds secrets can save you money on all kinds of diamonds and engagement rings including vintage style engagement rings and antique style engagement rings with micropave diamonds. Stop paying too much for diamonds when it’s not necessary. Learn what you need to know when buying diamonds and engagement rings online from website diamond companies to show the sellers of engagement rings that you know more than they think to buy the best diamonds for the money.
The previous 2 paragraphs are an example of the type of blog you want to stay away from. Engagement ring companies online that run a blog like that are not interested in teaching you about diamonds at all, and are probably more interested in the quick, "one time sale". Believe it or not, there are actually a couple of companies online that run a blog like that with a bunch of mumbo-jumbo, that quite frankly makes no sense. Pay close attention to a companies website blog and you will learn a lot about that company and where their focus is. Blogs are a good way for an online diamond company to obtain visitors to their website and the companies that run blogs like that, really do not have any thing good to teach you, and in many cases are actually trying to confuse you about diamonds. You may also hear something along the lines of "Don’t buy into all the hype. The more you learn about diamonds, the more you are going to spend." I can’t imagine for one second how teaching yourself about diamonds is a bad thing. Consider that you are about to spend a sizable amount of money regardless of who you buy your diamond from or what type of diamond you buy. Even clarity enhanced diamonds will cost at least a couple thousand dollars or more depending upon various factors, such as the size and quality of the diamond. When you buy a diamond, you should go slow and ask questions. After teaching yourself as much as you can, if there is anything that you don’t understand completely, ask a professional diamond dealer. If you feel that he/she is trying to rush you through the process of buying a diamond, don’t do it. They may very well have something up their sleeve that they are trying to hide from you. Buying a diamond is a serious venture. Do it right and do it slow. "Diamond Engagement Rings Secrets" 101




Solitaire Diamond Engagement Rings
| What are "Solitaire Diamond Engagement Rings" exactly?
Solitaire Diamond Engagement Rings are a type of diamond engagement ring that has just a single diamond placed in the center of the ring on the top side. Another term that is often used is an abbreviated version called Solitaire. If the diamond engagement ring you are choosing has any other diamonds included whatsoever, it will not be a solitaire in the strictest sense of the term. However there are many other simple designs of engagement rings that look almost like a solitaire, but technically they are not. Solitaire engagement rings are the oldest form of the "engagement ring" since the tradition began hundreds of years ago. Solitaire diamond engagement rings come in many forms and are available in all shapes and sizes of diamonds. Even though they have a very simple design, the number of choices you have are almost endless. In fact, they are the most flexible engagement ring in terms of how many options you have. The first option you will have is the shape of the solitaire diamond. The following diamond shapes are available:
Those are the 11 most popular diamond shapes to choose from. There are many more shapes available, however they are not the mainstream diamond shapes. The next decision you will have to make is the size of the solitaire diamond for the ring. This may be determined by your budget more than anything else. The most popular size for solitaire diamonds today is 1 carat, however diamonds are available in all carat sizes. "Carat weight" is the correct term as the word "carat" refers to the weight of a diamond and not it’s size. However a heavier carat weight will usually mean that you will have a larger diamond. The smallest diamonds are 1/100th of a carat and are often referred to as micropave diamonds. Diamonds this small are not used for solitaire diamond engagement rings. They are typically used in designer, vintage or antique style engagement rings as accent diamonds in the band of the ring, or around the center diamond giving it a "Halo Diamond Engagement Rings" effect. Typically a solitaire diamond engagement ring will start with a diamond that is at least 1/4 carat. Traditionally 1/2 carat solitaire diamond engagement rings were very popular, but the desire for a larger diamond is more popular today. There are also solitaires that are available in 3/4 carat diamonds, as well as 1 1/4 carat, 1 1/2 carat, 1 3/4 carat, 2.0 carats and much larger. The size of the diamond you choose is only limited by your budget and her personal taste. Many new brides do not want a large diamond for their ring. They may feel that it is too expensive or too "Showy" for them. You should never feel pressured to purchase a particular carat weight diamond and you should never purchase one that is more expensive than you can afford. The next choice you will have to make for your solitaire diamond engagement ring is the type of metal. The type of metal and the thickness of the band will determine how much it costs. A Plain 14k gold band that is on the thinner side (2mm) may only cost a couple of hundred bucks, while a thicker platinum band can cost over $1,000. (Platinum is the rarest precious metal on earth and therefor your most expensive choice) The thicker the band becomes, the more Karats it will require. That will increase your cost as engagement ring bands are made from precious metals. "Karat" and not "Carat" is the proper spelling if you are referring to gold, rather than diamonds. Diamonds are weighed by carat weight with a "C". "24 Karat" gold is solid gold. "14 Karat" gold is 14 parts of gold out of 24 parts or approximately 58% gold. "18 Karat" gold is 18 parts of gold out of 24 parts and approximately 75% gold. Because 18 Karat gold engagement rings have a higher gold content, they will cost more than 14 Karat gold engagement rings. You will also have to think about what style of solitaire diamond engagement ring band you want. There are many choices of designs such as the classic "Tiffany Style" solitaire or a "Cathedral Style" Solitaire band. And all of the different styles will be available in different thicknesses. The thicker the band, the more it will cost. When thinking about the type of precious metal to choose, you can buy Platinum (Most expensive), Palladium, 14k white gold, 18k white gold, 14k yellow gold and 18k yellow gold. Most engagement ring companies will not offer palladium solitaire diamond engagement rings, however Engagement Rings By Secret Diamond offer all of our engagement rings in Palladium. White gold is by far the most popular choice for engagement rings and certainly for solitaires. You will only have to choose between 18k and 14k white gold. If your partner is allergic to nickel (used as a mixer metal) you may consider palladium or platinum solitaires as these are hypoallergenic choices. The last thing to consider is the size of her engagement ring finger. The engagement ring finger may be a different size than her other fingers. Most engagement ring companies will only offer their engagement rings in 1/2 sizes, however Engagement Rings By Secret Diamond offers their engagement rings in quarter sizes for a more comfortable fit. See our page on ways to get the size of her engagement ring finger without her knowing here. |
|||||||||||||||||||||||||
|
|
|||||||||||||||||||||||||
|
|
|||||||||||||||||||||||||
![]() |




Laser Drilled Or Fracture Filled Clarity Enhanced Diamonds
Are the companies on the internet selling laser drilled or fracture filled clarity enhanced diamonds?
It seems that there is a company advertising that his diamonds are just "Cleaned up with a laser." This gives the implication that the diamonds he is selling are "laser drilled" and not "fracture filled" clarity enhanced diamonds.
There are 2 types of clarity enhanced diamonds.
#1) The first type is called "Fracture Filled". This is where the diamond has an imperfection referred to as a feather. The word feather is another name for a fracture in the diamond. These diamonds have a small amount of material injected in to the fracture of the diamond. This material has the same optical properties as the diamond itself. This makes the feather "visually" disappear. The key word here being "Visually." You see, the fracture is still in the diamond, you just don’t see it. It makes the diamond look eye-clean. There is nothing wrong with doing this and quite frankly you can save thousands of dollars purchasing a diamond this way and still have a diamond that appears extremely nice to the naked eye.
However the problem is that when you buy this type of diamond, you should be made well aware of it. You should not be tricked into thinking that you are buying a "Laser-Drilled" diamond.
There is a big difference in value of between laser-drilled diamonds and fracture filled diamonds. Laser Drilled diamonds are more valuable and the cost of them will be much closer to that of regular non-enhanced diamonds. There are also some small alterations you have to make in order to keep the "Enhancement Material" from coming out of fracture filled diamonds.
#2) Laser drilled diamonds are a type of diamond that typically will have small mineral spots in them that are still visible to the naked eye. A laser is used to drill a microscopic hole in the diamond and then the diamond is soaked in acid. This will bleach out the dark mineral spots thereby making it a diamond with "enhanced clarity." The reason this is more valuable is because the diamond did not have a visible fracture in it, and the process of laser drilling a diamond is a "permanent fix."
GIA will never grade fracture-filled clarity enhanced diamonds. The reason they will not grade clarity enhanced diamonds is because the process can be reversed. (We will re-enhance it for free though) For example: If they give the diamond a clarity grade of VS2, and 10 years later the enhancement process is reversed, the diamond may then look like an SI2. They don’t want a certificate with their name on it saying that this diamond is a VS2.
GIA will certify laser drilled clarity enhanced diamonds because this enhancement process is permanent. They know that once they give the diamond a clarity grade, it will stay that way forever.
Remember that not all clarity enhanced diamonds are the same. There are Laser-Drilled clarity enhanced diamonds, and there are Fracture-Filled Clarity enhanced diamonds. There is nothing else, and there is nothing in between. These are the only 2 types of clarity enhanced diamonds that can exist in engagement rings today. So if you buy a clarity enhanced diamond, you are buying one or the other. Please don’t be mislead in to thinking that you are buying something magical and getting it for thousands of dollars less.
You need to be very specific when you buy a clarity enhanced diamond. You need the ask a question like: "Is this clarity enhanced diamond fracture filled in any way?" Make sure to ask the question in a manner that can not be misunderstood or misinterpreted.
One more thing you should be aware of. An "independent" GIA appraisal/certificate is not the same thing as a GIA appraisal/certificate.
The key word here is "Independent".
This is a little trick that some sellers of diamonds like to use. Although GIA is a diamond grading laboratory, it is also a school. You can go to GIA and learn how to grade diamonds and then become a GIA certified gemologist. After you have graduated, you can start your own diamond grading lab. You may call yourself an "Independent GIA Certified Gemologist" or "Graduate GIA Gemologist". Because people see the name GIA, they think they are buying a GIA certified diamond and they are not. They are really buying a diamond that has been certified by an independent GIA certified gemologist. THE GEMOLOGIST HAS BEEN CERTIFIED BY GIA……NOT THE DIAMOND.
There is nothing wrong with buying a diamond that has been certified by an independent certified GIA gemologist. But you need to know that you are not buying a GIA certified diamond. THEY ARE NOT THE SAME. YOU NEED TO KNOW THAT. The reason you need to know that is because GIA is the most respected diamond grading lab in the world and a diamond that has been certified by GIA is the most valuable type of diamond you can buy. Because of this reason, you will also pay more for it.
In order for you to be buying a GIA certified diamond, it has to be graded by GIA itself and carry an actual GIA certificate. This is the case for all diamond engagement rings and loose diamonds claiming to have a GIA certified certificate.
Fracture Filled diamonds are a good deal and will cost you thousands of dollars less than any other type of diamond. However don’t let yourself be duped in to thinking you are buying something else.




Cleaning & Care For Clarity Enhanced Diamonds
|
First let us say that your clarity enhanced diamond is very much like any diamond that you may purchase. Cleaning & caring for clarity enhanced diamonds is really quite simple and will require no more time than other diamond jewelry you may purchase. They are set in engagement rings, diamond earrings and diamond jewelry of all kinds. Please be confident that you can wear it, admire it and enjoy it just as you would any other diamond. In fact, the most respected diamond grading laboratory in the world, The Gemological Institute of America (GIA) has stated that the clarity enhancement process is stable under normal wear and tear conditions.
Treat the clarity enhanced diamond that you purchased from our engagement rings store just like any other piece of fine quality gemstone jewelry that you may own. That means that the best way to clean your new clarity enhanced diamond engagement ring or diamond stud earrings is with mild soap & water. Jewelery cleaners of all types are also acceptable as long as they are a non-ammonia based jewelry cleaner. Jewelry cleaners that work for pearls, will also work for clarity enhanced diamonds. (pearl cleaners are often times sold by jewelers that sell pearl jewelry) Ultrasonic cleaning and steam cleaning are also safe to use. Many of our customers like to use the Jewel Jet Steam Cleaner for at home steam cleaning of their diamonds. It can typically be purchased for under $100.00 and is quite effective for use on almost all diamond jewelry.
The enhancement process will only be reversed when it is cleaned with ammonia based cleaners or if the diamond is heated to 1500 degrees or higher. (A jeweler’s torch) Jewelers often have techniques they will use to protect the diamond from the heat of their torch, so please just let the jeweler know that you own a clarity enhanced diamond. Believe it or not, some jewelers may actually not notice that you own a clarity enhanced diamond before they start to work on it. So don’t just assume they will notice, let them know in advance. Although Engagement Rings By Secret Diamond will re-enhance your diamond free of charge, most of our customers do not like to part with their engagement rings for any reason.
When the engagement ring that you purchased from us requires maintenance, we would like to recommend that you send it back to us. We understand that many of our customers admire their engagement rings so much, that they often do not want to part with it. We try our best to make it worth your while by really going the extra mile for you. This means that we will typically perform all necessary maintenance that is required such as re-rhodium plating your white gold engagement ring, inspect and tighten all prongs, perform a thorough cleaning, and buff & polish your engagement ring all at no charge to you. If you need any further maintenance that requires things such as replacing micropave diamonds, many times we we will even go so far as replacing them at no charge to you if it is within the first year from your purchase regardless of the reason, even from normal wear and tear. Of course all of our engagement rings carry a lifetime warranty against manufacturing defects. Our goldsmiths are extremely experienced working on diamond jewelry of all types and are unsurpassed when working with clarity enhanced diamonds. You can be 100% confident that if you send your engagement ring back to us for any reason, we will treat it with the utmost care.
Several of our customers have also suggested other ways they like to use to clean their diamond engagement rings. Some use toothpaste and a soft bristled toothbrush. I would like to mention that it should be a non-abrasive toothpaste. Any cleaner you use on any fine jewelry should also be non-abrasive as this could scratch the metal holding your diamond or gemstones and lead to premature wear.
If you are comfortable with this technique, you may also try using Vodka to clean your clarity enhanced diamonds with. It actually works quite well and is totally safe for your diamond. If for any reason these techniques for cleaning and caring for your clarity enhanced diamonds are not adequate for you, just call us toll free at 1-877-999-9920 to discuss further options for all of your diamond jewelry care.




|
||
SecretDiamond is having our annual Labor Day Engagement Rings Sale. All Engagement Rings, Engagement Ring Sets, and Diamond Stud Earrings are 10% off. Even custom designs. If you don’t see what you want on our site, just tell us what you want, and not only will we beat the other online prices, we will take 10% off our quoted price to you. We can make ANY design big or small! SecretDiamond deals with engagement rings online exclusively, so we know what it takes to make our customers happy with an accomplished amount of testimonials and happy customers backing our success rate for the past several years. We are also noted loose diamond sellers. It doesn’t matter what your desires may be, we can find the perfect diamond for you, and again, beat most of the brick and mortar stores and online prices, and passing the savings onto you. All of our engagement rings can be sold as a stand alone setting as well. Whatever your needs, SecretDiamond will get it for you and save you 100’s even 1000’s off your purchase. |
||




|
|---|
This article is about diamond secrets revealed. Learn these little secrets about diamonds online, and buying diamonds will make more sense. The first little secret I would like to cover is that the vast majority of websites selling diamonds online do not actually own the diamonds, or even have them in their possession for that matter. There are 2 major diamond databases that exist for online diamond sellers to use. These diamond databases are where all of the major diamond cutters of the world upload their inventory to. Once they have uploaded their inventory to these databases, the online diamond retailers just pay a programmer to integrate a diamond search engine in to their website. These 2 diamond databases are managed by a company that works with the retailers and charges them a fee according to how many diamonds they want to list for sale on their website. The more diamonds that you list on your website, the larger the fee you will pay per month. If you pay close attention to the diamonds you are looking at, you will probably even see the same diamond listed on more than 1 website. You might even see it on for sale on several websites.
Note: I just looked at one of these diamond databases to see how many diamonds are available for uploading to a retailers website. There are currently 302,217 certified diamonds and 29,224 non-certified diamonds available. That is 331,441 diamonds total. No company I am aware of actually pays to list every diamond available. Many of them are very small or low quality and not worth paying to list. Retailers can limit the sizes that they list and may choose to only list diamonds that are larger than 1/2 carat for instance.
Have you ever gone shopping for diamonds and noticed that some websites tout how they have 25,000 diamonds available? Then you go to the next website and they have 50,000 diamonds for sale. And then you will even find some websites that have 100,000 diamonds for sale. Have you ever wondered how many diamonds 100,000 is? It’s a lot of diamonds. As I write this I am wondering myself how much space 100,000 diamonds would actually take up. I don’t know. I have never had even close to that many. 100,000 is probably a lot of diamonds to even the diamond mining companies.
Now let’s figure out in a pretty raw and quick form, how much those diamonds could be worth. Remember, some of those diamonds will be 1 carat, some will be 2 carats, and some will be 3 carats and even larger than that. So 100,000 diamonds is probably more than 200,000 carats. Now if you calculate that a 1 carat diamond of pretty decent quality can easily cost $4,000-$5,000 and 2 carat diamonds can easily cost $15,000-$25,000 and 3 carat diamonds can go as high as $70,000 (or higher for top quality) the total dollar value of those diamonds is staggering. Even though my formula may be inaccurate, I think if you were to know the actual dollar value of these 100,000 diamonds listed for sale on these websites, I believe that you would see for yourself that it is ridiculous to think they own them all. (Or even any of them)
Note: I just looked up the most expensive diamonds currently for sale on a well known website and listed them below. I have included all of the more popular diamond shapes and their specifications. The Most expensive diamond ever sold at auction was called "The Wittelsbach". It’s a 35.56-carat blue diamond that was mined in India and sold for $24,300,000 in December of 2008.
Price: $1,338,291
Carat weight: 11.52
Cut: Ideal
Color: D
Clarity: Internally Flawless
Can you imagine how expensive the round diamond listed above would be if it were a better color grade or better clarity grade, or both? WOW!
Price: $245,555
Carat weight: 5.00
Cut: Very Good
Color: F
Clarity: VVS2
* The Emerald Cut Diamond
Price: $920,104
Carat weight: 10.02
Cut: Very Good
Color: E
Clarity: VVS2
* The Asscher Cut Diamond
Price: $383,946
Carat weight: 8.22
Cut: Good
Color: H
Clarity: VVS2
* The Marquise Cut Diamond
Price: $662,594
Carat weight: 6.48
Cut: Very Good
Color: D
Clarity: IF
* The Oval Cut Diamond
Price: $538,996
Carat weight: 5.27
Cut: Very Good
Color: D
Clarity: IF
* The Radiant Cut Diamond
Price: $635,136
Carat weight: 11.16
Cut: Very Good
Color: D
Clarity: VS2
* The Pear Cut Diamond
Price: $1,112,115
Carat weight: 13.01
Cut: Very Good
Color: E
Clarity: VVS2
* The Heart Cut Diamond
Price: $617,935
Carat weight: 5.78
Cut: Very Good
Color: D
Clarity: Internally Flawless
* The Cushion Cut Diamond
Price: $539,721
Carat weight: 5.12
Cut: Very Good
Color: D
Clarity: Internally Flawless
Now if you add up the cost of these 10 diamonds, you will see that they total just under $7,000,000. Again remember this is just 10 diamonds listed on this website. Now imagine if you have 100,000 diamonds listed on a website. I would like to add that up for you, but unfortunately I don’t have a week to do it, but I am sure the total amount would be staggering.
My point is that if you sit down and really think about it, you will see that it is almost impossible for any ONE online retailer to actually own all of these diamonds. (Unless you are De Beers) You will certainly have a larger selection to choose from if you visit a diamond search engine with 100,000 diamonds listed, but don’t let them fool you in to thinking that they have them in their possession. Just call them for yourself and ask them to pull one out of their safe and examine it for you. They will more than likely tell you that they can’t. They will have to call the diamond wholesaler first and have them do it. They may try to tell you that it is out on "memo". This means that they "allegedly" loaned the diamond to another retailer to try and sell. This is probably the most widely used fabrication in the industry. It is simply used as a stalling technique to allow them more time to get the diamond in to their possession from the diamond wholesaler.
Now you are prepared with the truth about how diamonds are sold online. As you go shopping for your diamond engagement ring, call and speak with some of these companies. Listen for yourself to their answers and see if they are being honest with you about the diamonds they sell and their company. Don’t be afraid to ask them about their company and how they can assure you that you will be protected in your purchase. If you really want to be safe from unscrupulous "Diamond Companies", due your homework and be your own investigator. There actually are many good and honest engagement ring sellers out there today to buy from, just make sure you pick one of THEM!
A little bit about our engagement rings company. It’s called Engagement Rings By Secret Diamond and it is located at www.SecretDiamond.com. We are a custom manufacturer of designer diamond engagement rings. All of our engagement rings are handcrafted in the USA using only the finest materials. We make all of our engagement rings to order, per your specifications. You can have your choice of precious metal that include all of the following: 14k white gold, 14k yellow gold, 18k white gold, 18k yellow gold, Palladium and Platinum. We will make your engagement ring exactly to your ring size and we will even manufacture in 1/4 sizes. If you get the ring size wrong, we will resize it for free. All of our engagement rings are shipped fully insured and signature required. You are not responsible for a lost or stolen engagement ring unless you sign for it. Although our engagement rings website is built to cater to the clarity enhanced diamonds market, we also have access to all of the diamonds you see listed on other websites. We will make your engagement ring with the center diamond of your choice, whether it’s an EGL certified diamond, GIA certified diamond or certified clarity enhanced diamond. You may also purchase only the engagement ring setting if you would like and we use only non-enhanced diamonds in all of our settings. The diamonds in our engagement ring settings are all high quality diamonds with an average clarity grade of VS2-SI1, and average color grade of G. They are all very well cut diamonds that will sparkle nicely. Please feel free to call us on our toll free number at 1-877-999-9920 with any questions you may have. We enjoy speaking with our customers very much and we will take as much time as you need, to make you feel comfortable with buying a diamond online. We know it can be a little bit scary making such a large purchase, but we can assure you that we have done everything we can to make our company as transparent to you as we can. We have an excellent reputation and our standing with the BBB is top rated. We have never had even a single complaint registered against us in thousands of online diamond engagement ring transactions. We stand proudly by our record and we hope to hear from you soon.




Purchasing Diamonds & Engagement Rings Online
Over the years we have answered numerous questions from customers about purchasing their diamonds and engagement rings online. It seems that most people are very interested in the idea of buying diamonds or engagement rings online for a couple of reasons. The main reason we hear is that our prices are dramatically less expensive than those of their local jewelry store. This is really not surprising when you consider why. The first reason why we are less expensive is low overhead. We do not have fancy jewelry stores that have a significant amount of overhead. Think about all of the expenses that jewelry stores have that we do not. Many jewelry stores may have only 1 or 2 locations. These stores can only sell to the local customer base, so they have to spend an enormous amount of money on advertising to convince the locals to buy from them instead of online. Typically they are not selling their engagement rings worldwide like we are, and in many cases they may not even have a website to display their diamond rings. At Engagement Rings By Secret Diamond, we do not spend a single penny on advertising, throughout most of the year. Lets say that a local jewelry store has an advertising budget of $50,000. (Not really that much) Just imagine how many diamonds or engagement rings have to be sold, just to pay for that advertising. Again consider that they are more than likely, only selling to their local customer base. I think you would be surprised to hear how few engagement rings some jewelry stores actually sell. That advertising expense is added to the cost of your diamond engagement ring.
Now also consider the very well known, national jewelry store chains that spend literally millions of dollars a year on advertising. I know they have a lot of stores to spread the expense around to, but I can’t even begin to imagine how many engagement rings they have to sell, just to pay for their advertising. Now add the cost of renting the mall space, the cost of the salespeople, the cost of fancy store displays, the cost of fancy lawyers, fancy accountants, fancy salaries for the fancy corporate executives and so-on, and it is really no wonder why they are SO EXPENSIVE.
The second reason why we are much less expensive is because we work directly with the diamond importers, right at the source. Unlike your typical jewelry store that has maybe 3-4 companies that mark-up the diamond before it gets to them, with Engagement Rings By Secret Diamond you are buying a diamond that has the fewest number of companies marking up the diamond before it gets to you possible! Fewer companies marking up the diamond, means a lower cost to you. Now when you have sold as many diamond engagement rings online worldwide as we have, you have a very large base of happy customers. Just read our testimonials page located at the link below to see what our satisfied customers have to say about our Engagement Rings Store. Also please feel free to visit our Better Business Bureau page to see that we are a proud member of the BBB online, and in excellent standing.
Again this means lower prices to you. Why? Because we receive many sales referred to us by other satisfied customers. Customers that refer us to their family members, co-workers and best friends. In business they say that the best form of advertising is "Word of Mouth" advertising. When we sell an engagement ring to someone that is referred to us by our happy customers, that sale cost us nothing in advertising dollars. That means that we do not have to "Add The Cost Of Advertising" to the price of our engagement rings, which means additional savings to you, our future customer.
We want you to know that at Engagement Rings By Secret Diamond, we take "Word of Mouth" advertising very seriously. We are very proud of our commitment to our customers (Past, Present and Future Customers) And we want you to know that we will work very hard to earn your trust, and to make you our next satisfied customer. We want to earn YOUR future business, as well as all of the future business you refer to us including YOUR family members, co-workers and friends.
I think it is important to note that this is not an article meant to criticize your local jewelry store. Everyone I know would like to spend their money in a local community business, including us at Secret Diamond. Also, a jewelry store can add a certain value to your engagement ring buying experience. You will actually be able to see, touch, feel and try on the engagement ring before you buy it. And it will most likely be easier to have your engagement ring worked on for routine maintenance, or cleanings without having to ship it back to us. However if you are working with a limited budget, or you have the money & you just don’t want to pay a lot more than you have to, buying diamonds or engagement rings from our online store is without a doubt, the best way to save.




Although round diamonds have been the most popular diamond shape in years past, the Princess Cut is quickly gaining ground. What is it about this particular diamond shape that is making it more popular by the day? Is it the name; Princess Cut? Is it the brilliance of the diamond? Or Is it the price? Yes, if all things are equal, Princess Shape Diamonds are generally less expensive than round shape diamonds. This is because there is less waste created when cutting a princess diamond than a round diamond. (A princess cut will typically yield approximately 60% to 62% of it’s original rough diamond weight) However based upon my experience speaking with thousands of our customers, the cheaper price does not seem to be the primary factor when purchasing their engagement rings or diamond stud earrings. The number one reason for considering this beautiful shaped diamond is for it’s unique qualities.
I think it’s important to note that a very desirable quality of a princess cut diamond is to have it’s measurements as square as possible. Princess diamonds that are more rectangular rather than perfectly square, are generally less expensive and less desirable. Always look for as close to perfectly square as possible in your princess engagement ring or stud earrings. A length to width ratio of 1.05 or less is recommended.
The Princess Cut was invented in 1980 and is known as a brilliant cut diamond, rather than a step cut, like an emerald shape. It’s 4 corners are sharp and uncut, unlike that of a radiant. Depending upon how the diamond is cut, it will typically result in a diamond that has either 50 facets ( 21 on the crown, 4 on the girdle, & 25 facets on the pavilion)
It can also be cut in a manner that produces 58 facets. This type of cut will yield 21 facets on the crown, 4 on the girdle, and 33 facets on the pavilion.
Stay Tuned For Additional Facts About The “Princess Cut”




Princess Cut Diamonds and Round Brilliant Cut Diamonds are the 2 most popular diamond shapes purchased for diamond engagement rings, by far. They are also the most popular diamond shapes used for diamond stud earrings. Traditionally Round Diamonds have been the most popular, however the Princess Cut Diamond has been surging in popularity for the past several years. I personally know many people in the diamond business and they all confirm that Princess cut diamonds are their best sellers. Even though Round Brilliant Cut Diamonds probably account for more diamond sales throughout the country, we actually sell more Princess cut diamonds at our online Engagement Ring Store. Below are pictures of a Princess diamond and a round diamond, as well as how they are faceted.
![]() |
![]() |
|---|
The 3rd most popular diamond shape is Radiant. Radiant diamonds are probably not as well known to new couples, as Princess and Rounds. If they were better well known, I am sure there would be more sales of them Nationally. Quite often I speak with a customer that did their preliminary shopping at a Jewelry Store and saw a Radiant cut diamond. They probably went in to the jewelry store thinking that they wanted a Princess cut diamond, but changed their mind after seeing a very well cut Radiant. Radiants are faceted differently than Princess diamonds and when they are cut well, they can be extremely sparkly! However they do not have the Glamorous name “Princess” cut diamond, and I believe that has an impact on their sales. The name is not as memorable or Romantic. What woman does not want to be treated as a Princess?
Radiant diamonds sparkle differently than Princess diamonds. They tend to sparkle all over the entire diamond more than Princess, and their sparkle tends to resemble the sparkle of a round diamond.
|
Below you will see a Radiant cut diamond as well as a diagram of it’s faceting.
|
||
![]() |
![]() |
![]() |
All of the rest of the diamond shapes combined do not total the number of Princess cut diamonds or round cut diamonds sold in the USA. This includes shapes such as the Marquise, The Emerald, The Cushion, The Trillion, The Pear, The Heart and The Asscher Cut Diamond.
One more note. If all of the characteristics are equal in 2 diamonds such as it’s clarity grade, color grade , carat weight and it’s cut grade, a round brilliant cut diamond will cost the most. This is because there is more waste created. It takes a larger rough diamond to create the same carat weight round diamond as it does the other shapes.


More Options ...
Categories
Tag Cloud
Blog RSS
Comments RSS



Void « Default
Life
Earth
Wind
Water
Fire
Light 