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The opinions expressed herein are secretdiamond.com's opinions and do not represent anyone else's or any other company's views in any way.
© Copyright 2009
Engagement Rings Christmas Sale
Starting Dec 8th and going until Dec 31st. SecretDiamond.com is having it’s annual Christmas Sale. Save up 5% on any and all engagement rings, engagement ring sets, as well as diamond stud earrings in any carat size. Surprise your girlfriend this Holiday Season with an engagement ring and it will be a Christmas she’ll never forget. Even a second diamond ring for your wife, or an irresistible pair of absolutely eye clean diamond stud earrings. Remember Christmas is one of the busiest times of the year for shipping, so the sooner you order the safer you’ll be! If there’s an engagement ring design you absolutely have to have and it’s not on our site, send us a picture, give us a call, and 99% of the time we can recreate it for you at an even cheaper price than for what you saw it for on any other website.
Hurry Sale ends Dec. 31st. 2009.
Buyer’s Guide For Engagement Rings & Diamonds
Based upon the many questions we receive about diamonds and engagement rings, we thought it was important to create a buyer’s guide for engagement rings & diamonds. Since many of people shopping for engagement rings and diamonds are first time shoppers, they are going to have questions that need to be answered. We take diamond education very seriously here at Secret Diamond and so should you. We understand that not everyone out there is a diamond expert and shopping for a diamond can be very confusing the first time you do it. Quite frankly, shopping for engagement rings can be pretty confusing too, especially if you are not familiar with all of the engagement ring terms like "Solitaire" or "Filigree" or "Milgrain". Many people that are in the market to purchase an engagement ring or even diamond stud earrings, have never owned a diamond in their life. And even if you consider yourself a pretty knowledgeable person when it comes to diamonds, reading our "Buyer’s Guide For Engagement Ring & Diamond Shoppers" may help you brush up a bit. Although this guide can’t possibly teach you everything you need to know about diamonds and engagement rings, it will be a very good start on the basics. It will include enough information so that you can start to shop with confidence knowing that you understand what makes a diamond desirable and what is truly a good deal on a quality diamond engagement ring. Come with us as we explore the world of diamonds and help you search for the "Perfect Engagement Ring" for your bride-to-be.
The Diamonds & Engagement Rings Budget Decision
Without a doubt, the first step in purchasing diamonds or engagement rings is to determine how much you are planning to spend. How much you can spend and how much you are going to spend may be 2 different amounts. Although many grooms would like to buy their new bride the biggest, nicest engagement ring that money can buy, the reality is that you may have to settle for something less. Good quality diamonds with a larger carat weight can get rather expensive. (And don’t forget to add the cost of the engagement ring setting) Try not to spend more than you can comfortably afford without going in to much debt if you can help it. Although you could certainly consider taking out an engagement ring loan, starting off a new marriage with the extra added stress of living in debt is not necessarily the best idea. Believe it or not, many couples decide to spend less on their diamond engagement ring than they actually can afford. They may be opting to allocate the money saved on something else, like their new home together or a much needed new car. Or perhaps they have decided to spend more money on the honeymoon or the wedding. Investing the money saved or putting it in the bank for a "rainy day", may not be a bad idea either. Whatever the case may be, deciding on your diamonds and engagement ring budget is the first decision you will have to make when getting engaged.
The Engagement Ring Setting
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In most cases, the price of the diamond in your diamond engagement ring is going to account for the majority of the cost, with some exceptions. A Diamond engagement ring really consists of 2 parts, the center diamond and the engagement ring setting. In most cases there is also a 3rd part, the wedding band. However the wedding band is often purchased at a later date and you may have extra time to save for it. However many styles of engagement rings are available in matching engagement ring sets (matching wedding band included) that you can purchase at the same time. If you can afford to purchase both at the same time, you may ask if there is a price break for doing so. It may also be beneficial to purchase both the engagement ring and the wedding band at the same time to make sure they fit together perfectly. But for now, we will just stick to the diamond engagement ring portion of your purchase. Again, the diamond will often account for the majority of the cost. Exceptions will start to take place if you are purchasing an antique or vintage style engagement ring with a lot of extra carat weight of diamonds in the ring itself. Also, some types of engagement ring styles will have very detailed hand engraving, filigree or milgrain details. The more intricate your engagement ring gets, usually the more expensive it gets. Another potential significant cost to your engagement ring setting is the type of precious metal you choose. 14 Karat Gold Engagement Rings will be the most affordable option, in either white or yellow gold. 18 karat gold engagement rings will usually cost a little bit more. ($200 more per ring at www.SecretDiamond.com) That’s because an engagement ring made from 18k gold will have more gold in the ring. 14k gold engagement rings are approximately 58% gold, and 18k gold rings will be 75% gold. More gold in the ring, increases the cost of the ring. That is also why an engagement ring with a thicker band will cost more. The thicker the band, the more gold that is required to make it. The same principal applies to Platinum engagement ring settings. Platinum is the rarest metal on Earth, therefor it is very expensive. A simple solitaire engagement ring setting made in platinum, can increase the cost of the ring by $300 to $500. And if you are buying a platinum ring with a thicker style band, the cost can go up another $1500 to $2500. I have even seen platinum engagement ring settings cost as much as $10,000 with out a center diamond even included yet. Many times they may also have a significant amount of accent diamonds too, which contributes to the overall cost. That is the #1 reason why many people choose not to buy platinum engagement ring settings. A solitaire engagement ring setting will be your most economical choice. Typically they are not overly thick, and a solitaire engagement ring won’t have any accent diamonds to drive up the cost of the setting. So if you buy a solitaire setting, you will have 3 things that save you money. They are thinner, not intricately designed, and have no accent diamonds to drive up the overall cost. Three things that will all save you money. And please don’t feel that you are settling for anything less if you buy a solitaire engagement ring. They have a very simple form of classical elegance to them that has always been very popular in the past, and will always be very popular in the future. Besides, you will have more money left over to spend on the center diamond itself. You can get a bigger and/or nicer diamond. Many couples decide to purchase a solitaire engagement ring band so they can afford a bigger/nicer diamond, and then buy a fancy engagement ring setting in the future when they can afford it easier.
Next we will discuss the all important diamond purchase. Make sure to come back and read the upcoming section of our guide because buying the best diamond for your money is easy to do once you learn how. We will teach what the most important factors are when selecting your center diamond, and teach you a few tricks on how to save some cash.
"Antique Engagement Rings"
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What are antique engagement rings? Sometimes antique and vintage get confused. They are not the same. Vintage describes a set of items of superb quality (usually) of a certain year. While Antique describes a certain era, or period of time/years. Usually a hundred or more years old and are not dependent on whether or not the design was highly prized or desired. Antique quite simply means old. What sort of antique engagement rings are out there? You can use your imagination on this one. Rings and jewelry have been found in old digs, tombs, graves, attics, and some have been in plain site the whole time while being passed down from generation to generation known as estate antique engagement rings from all classes of life and using the material of the times in many beautiful and artistic designs. And as you can imagine, antiques are precious, hard to come by items, so they usually will command a pretty penny to obtain them.
Which leads us to Antique "Style" Engagement Rings. Like anything that is adorned, loved and cannot be obtained, people still desire them. And the right craftsmen or jewelry maker can replicate them. HOWEVER to truly replicate them they would need to use the material of the times. So even antique style engagement rings can come at a cost. To avoid this the jewelry maker can use materials of the present era and usually this good enough, for without a team of forensic scientists chances are no one will ever know. All in all, engagement rings for any taste, desire, design or class can be obtained or created if you know the right person or business. Whether or not these will be affordable engagement rings will be totally up to you.
SecretDiamond.com is having it’s Fall Engagement Ring Sale. All Engagement Rings, Engagement Ring Sets and Stud Earrings are a massive 10% off. Not Some, but ALL. The sale will last until October 6th at midnight. You will see significant decreases from $100 to $4000 and higher! All of our engagement rings are custom made to order, which makes each ring that much more special. With Christmas and New Years coming up, you can assure yourself that if you order and SAVE today you will definitely be ready for the big holiday season. If you have any questions we encourage you to call our knowledgeable staff at 651-263-5121 / 7 days a week, or send us an email.
SecretDiamond Engagement Rings Sale
| 3.50 ctw. Round Diamond Engagement Ring |
Channel of Love 1.35 ctw. Diamond Engagement Ring |
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| CTW – 1.38 Clarity – VS2/SI1 Color – F/G Cut – Round Condition – New Enhanced – Yes Our Sale Price: $3,599.10 |
CTW – 3.50 Clarity – VS2/SI1 Color – F/G Cut – Round Condition – New Enhanced – Yes SEE VIDEO!! Our Sale Price: $6,119.10 |
CTW – 1.35 Clarity – VS2/SI1 Color – F/G Cut – Round Condition – New Enhanced – Yes Our Sale Price: $3,329.10 |
Engagement Ring Trends
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Are you searching for the latest "Engagement Ring Trends" and new ideas for your engagement ring? Choosing an engagement ring is a personal choice that will almost certainly require a lot of different decisions. The choices are almost endless such as what shape do you want your diamond to be? What type of metal is best suited for your taste and your budget? Are you looking for a simple solitaire diamond engagement ring or a very detailed design with an antique or vintage style. Many engagement rings worn today may even have gemstones such as Emeralds, Topaz or Aquamarine accents. There is no right or wrong answer when it comes to your engagement ring except what you like and what you want to spend.
There is a common theme that an engagement ring should cost 2-3 months of the groom’s salary. This may be true for some new couples, however we see it go a lot higher than that with some couples, and a lot less for others. We advise that you not spend more than you can comfortably afford in any situation. You don’t want to enter in to a new marriage with money troubles if you can help it, especially considering how often money problems can cause trouble in marriages. That leads us to our first engagement ring trend.
With today’s difficult economic conditions, it is becoming increasingly difficult for many couples to get married. People still meet and fall in love, and then may want to get married eventually. However it’s a well known fact that weddings can be very expensive. When you add up the cost of the engagement ring, the wedding and the honeymoon, it’s no wonder that couples are looking to spend less money wherever they can. Studies have concluded that the average amount of money spent on engagement rings has declined over the past decade or so, and is predicted to decline even more in the future. Exactly why is anybody’s guess. I believe that it maybe for a couple of reasons. #1 is that it is very easy to spend less on an engagement ring when you buy it online. It used to be that only jewelry stores sold engagement rings and could charge as much as they like. They really had very little competition except for a few other local jewelry stores. If each jewelry store kept their prices high, each jewelry store owner would make more money. I often hear from many jewelers that have been in the business for many years about how good the old days were. The days when they had their way with the consumer and unloaded any diamond they wanted for just about anything they wanted to charge. Huge mark-ups and huge profits. Almost like they were doing the newly engaged couple a favor. These old-timers long for those days, but they know things have changed for good with the internet. That is why many small independent jewelry stores are going out of business. They just can’t compete with the new way of buying diamonds. The internet makes saving thousands of dollars on your engagement ring entirely possible with all of the competition out there. And you will certainly have many more styles of engagement rings to choose from. The 2nd reason for people spending less on their engagement ring is just simply the economy. People’s average salaries are not keeping up with inflation. And then of course there are the lay-offs. Gone are the days of working for a company for 35 years and retiring at 62 or 65 with a full pension. Many workers today may not be able to retire at all. And even if you are working for a stable company, it just seems that it’s getting harder everyday to get married, buy a house and raise children, and still have money left over for your retirement. I know many couples that are in a 2 income household with good careers and still have trouble making ends meet. So whatever the reason may be, the trend is that people are spending less on engagement rings than they did before.
Another "Engagement Ring Trend" is White Gold Engagement Rings. Without a doubt, white gold is sold at least 5 to 1 over yellow gold engagement rings, Platinum Engagement Rings & Palladium Engagement Rings at our diamond company. And just like Yellow Gold, your engagement ring can be made with 14K or 18K white gold. There are probably a couple of reasons for this trend. The first reason is because white gold tends to keep your diamonds looking whiter. A Yellow gold ring can give a little bit of yellowish tinge to your diamond in some cases. Years ago, yellow gold was the metal of choice for diamond engagement rings and just like all things in fashion, it tends to be cyclical. White gold was invented after the 1st world war and ever since then, white gold and yellow gold rings have rotated in popularity. However at least for the last 5 years or more, white gold has stayed as the most popular choice for engagement rings. Platinum is also a very popular choice for it’s naturally white properties, sturdy makeup, and hypoallergenic properties. However platinum is too expensive for many couples and some of the engagement rings that we offer would just be too heavy in platinum. Palladium is the newest metal for engagement rings and is quickly becoming a very popular choice. Like platinum, Palladium Engagement Rings are naturally white and hypoallergenic. They are also about 12% harder than platinum diamond rings. The only draw back to palladium is that not very many companies know how to work with it, so you might have to send it back to us for maintenance, repairs and re-sizing if needed. With all things considered, white gold is still the most popular engagement ring metal of choice, and I seeing it staying that way for the foreseeable future. Just remember that any white gold engagement ring will need to have it’s rhodium plating redone periodically to keep it looking white. Palladium and platinum will not require that maintenance procedure.
The shape of the center diamond is another part of an engagement ring that is subject to trends. Years ago, Marquise shaped diamonds were very popular. Then there was a time that Emerald shaped diamonds were popular. Round diamonds have been very popular, because they are the most sparkly when cut properly. However the diamond shape that I see being the most popular today is "The Princess Cut". At times, we sell more princess cut diamonds than any other diamond shape, including rounds. There is no doubt that round brilliant diamonds have always been the top seller, but Princess cut diamonds have got to be right up there. I don’t know if it is just the name "Princess" (what bride doesn’t want to be a princess on her wedding day?) or if it’s because many women are just sick of seeing round diamonds everywhere. I do think there is a little bit of mystique to the Princess name in a diamond that dates back to her childhood fairy tales, but I could be wrong. So to recap. Round diamonds have always been popular and remain so today, but The Princess Diamond is certainly the newest engagement ring trend in diamond shapes.
The last thing that I see as a trend in engagement rings is the style and design of the engagement ring. Just like round diamonds, Solitaire diamond rings have always been popular and remain so today. I also see them being very popular for many years to come. A big advantage to a solitaire engagement ring is that you are not spending very much money on the engagement ring setting itself (unless it’s platinum) and you will have more money available to spend on the actual diamond itself, if you wish. Solitaires also require less maintenance because you don’t have a bunch of little diamonds (micropave diamonds) that can come loose or fall out. However antique style or vintage style engagement rings are super hot today. Just like all things in fashion, antique style and vintage style rings are coming back around in popularity. The only difference though is that the last time antique style or vintage style engagement rings were hot, they were the real thing. They were not antique style or vintage style back in the early 20th century, they were just a new engagement ring. Many people would like to buy an antique engagement ring, but there are a lot of potential drawbacks to them, so they opt for a new engagement ring with an antique style. However many antique engagement rings are handed down from generation to generation and are worn today by many new brides. Antique or vintage style engagement rings will almost always have milgrain and/or filigree details and possibly micropave diamonds incorporated in to their design. An antique style engagement ring can literally be a masterpiece of craftsmanship and design. They can truly be one of the most beautiful engagement rings that you will ever see, however you will usually pay have to more for them.
Independent GIA Appraisals and Independent GIA Certificates
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It seems that some people searching for diamond engagement rings are becoming a little confused over the term Independent GIA Appraisals and Independent GIA Certificates. We have been asked a lot lately if there is such a thing as an "Independent" Gia Appraisal/Certification. The short and easy answer is No.
You have a contradiction in terms when you say the words "Independent" and "GIA certified" in the same description. You see you are probably thinking the word "independent" is being used by the diamond merchant to reference GIA as the independent source of the certificate or appraisal he will furnish you with. However the diamond merchant may very well be using the word "Independent" to describe a certificate or appraisal that will be furnished by someone completely other than GIA. The only reason he is including GIA in the same sentence, is because he is twisting the real meaning to fool you.
You see this diamond merchant knows very well that you are probably trying to teach yourself all about diamonds, by reading everything you can find about diamonds online. And you are probably trying your very best to make sure you get the nicest diamond for the most affordable price. You don’t want to be the one to get rip-offed. I mean who does?
So as you start to browse through the thousands of pages available online to learn about diamonds and engagement rings, you probably start to hear about "GIA Certified Diamonds". There is no doubt that you will hear nothing but good words about GIA certified diamonds. This is because GIA certified diamonds will command the highest price of any type of certified diamond. GIA certified diamonds are the"Gold Standard" when it comes to buying diamonds.
So most people will start to search for diamond engagement rings with GIA certified diamonds. As you browse through the many diamond businesses online and start to see their prices on GIA certified diamonds, most people start to become a little surprised to say the least. You probably have already started to learn a little bit about diamonds by now, so you look for diamonds with good color, good clarity and good cut grade, along with the carat weight you had your heart set on. When you start to see the prices for GIA certified diamonds with all of the characteristics that you desire, most people become very surprised at how expensive they are. After all, you are not in the diamond business and it may very well be the first time buying diamonds for you, so who can blame you for being a little bit surprised to learn that a 1 1/2 carat round brilliant diamond can cost easily $14,000 for something along the lines of an F/SI1 with "Ideal Cut". (That doesn’t include an actual engagement ring setting yet) Now let’s add a setting to that. If you just want a simple & traditional solitaire setting, you are in luck. You are probably only going to have to add a couple hundred bucks to that. But if you want something with some diamonds on it, like the antique or vintage inspired rings that are so popular today, you are probably going to have to add a couple of thousand dollars more to the cost of the center diamond. Thousands of dollars more if you buy the setting from a jewelry store. (And certainly thousands of dollars more for the center diamond if you buy THAT from a jewelry store too) I mean you could easily spend $20,000 on an engagement ring with those specs in any jewelry store. (So much for that idea!) I don’t care if you have the $20,000 to spend, who wants to spend that kind of money on an engagement ring in today’s economic climate. Put it in the bank or invest it, you might need it.
OK. Now if you are like me, you say to yourself, "I don’t believe it, I am going to shop around and find a steal of a bargain. It must be out there somewhere! There is now way every diamond business is charging that kind of money!"
So you keep looking, and yet you still keep seeing pretty much the same prices. You see, the prices on GIA certified diamonds are all going to be very similar online. That’s because you are seeing pretty much the same diamonds and GIA certified diamond prices are "Regulated" so to speak by Rapaport. It’s kind of like the "Blue Book" of car values. The only difference in price you will see is in the markup. And this difference will be very little because you are buying your diamond online and the prices of GIA diamonds online are already marked up VERY LITTLE as opposed to your local jewelry store. So there is not a whole lot of room to discount GIA certified diamonds. The margins are pretty small. You also need to know that the diamonds you are seeing on these diamond websites are not their diamonds. They are part of a national database that is uploaded to their website. You could find the exact same diamond on many different websites. All of those websites that are offering that diamond for sale are buying it from the cutter for the same price, and then marking it up to you as a retail transaction. No-one actually has the diamond in their possession. It is just sitting at the diamond cutter and whoever sells it first, gets it. That’s why it’s always important to call first if you find a diamond online, to see if it is still available. It may have been sold by another diamond website company. I have heard stories from people that purchased a diamond from an online database, only to receive a call from the retailer saying that the diamond has "Just been sold". What they are really saying is that another website sold it before we could. (We actually have our clarity enhanced diamonds in inventory-That’s very rare in a diamond business)
Then all of the sudden "Presto" just like magic, a GIA certified diamond for only a couple thousand dollars. (Or so you think!)
You can’t believe your eyes! The secret source that you have been searching for has just appeared right before you very eyes. You knew that if you searched the internet long enough, it would magically appear sooner or later. You look at the website and it even says that the diamonds come with an "Independent GIA Appraisal" Could this really be? GIA certified diamonds for thousands of dollars less than EVERYWHERE else? Then the skeptic in you kicks in. I better call them and ask a few questions just to make sure. So you call. Yep, sure enough, the person on the phone tells you that your diamond will come with an "Indepenent GIA appraisal". Holy Toledo Batman, you just found the Magic source. Sherlock Homes would be proud of you.
There is just one small little catch though. The diamond has "Been Cleaned Up With A Laser" you know, the same kind you might find in a dermatologist’s office, or for laser eye surgery.
Well that doesn’t seem like such a big deal, after all, technology has come such a long way. Certainly they can do it to diamonds too. It’s still a GIA certified diamond you think to yourself. After all, the guy on the phone told you that it comes with an Independent GIA Appraisal. How could that be twisted around? So now you embark on even more research before you actually but that "GIA certified diamond". You find that there are these things called clarity enhanced diamonds. You may also find that a "Laser Drilled" diamond may be certified by GIA, and they are also referred to as clarity enhanced diamonds. "That must be the diamond that this guy is selling me", you start to think. But that is still not a big deal, because it is still a good deal, and "Laser Drilled" diamonds are still pretty valuable. This guy must just have a really good source that allows him to sell them for thousands of dollars less than EVERYWHERE ELSE.
Well Sherlock Homes, I am going to let you in on a little secret. The diamond he is selling you is not a GIA certified diamond. As a matter of fact, it has not been certified by GIA at all. It’s not even a "Laser Drilled" Diamond. It is clarity enhanced though. But it’s a "Fracture-Filled" clarity enhanced diamond. The only reason he is using the phrase "Independent GIA Appraisal" is because it was certified by a company that has a GIA graduate gemologist on staff, that certifies the diamonds. It’s a twist on definitions. You see the diamond is not GIA certified, the gemologist is. He went to GIA to get his/her graduate gemologist degree, and now he/she is a "Graduate GIA Gemologist". Some diamond ring companies like to conveniently refer to him/her as a "Certified GIA Gemologist". GET THE PICTURE
The bad news is that there is no such thing as a free lunch, and what your mom taught you is true. "If it seems too good to be true, it probably is".
Just like everything else in the world, you get what you pay for when you buy a diamond.
The good news is that a "Fracture-Filled" clarity enhanced diamond can truly be a good deal and still look extremely beautiful. There is nothing wrong with that. You will pay thousands of dollars less and you will get a good deal on a nice looking diamond. But don’t let yourself be fooled in to thinking that you are buying some magically discounted GIA certified diamond. It doesn’t exist. But you are certainly welcome to keep trying.
If you really want a GIA certified diamond and you are willing to pay for it, then call us at 651-263-5121. We have access to the same diamond databases that you see on all of the other websites out there. We will find you that GIA certified diamond for a very fair price. But we won’t try to fool you in to thinking you are buying a GIA certified, "Fracture-Filled" clarity enhanced diamond. You may want to read more about "Fracture-Filled versus Laser Drilled" clarity enhanced diamond here.
What type of certified diamond are you really buying?
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It seems that many people in search of buying a certified diamond are running in to a little bit of confusion. Many of these people believe that they are buying a GIA certified diamond when in fact, they are not. It’s not necessarily that the person selling you the diamond is outright lying to you, it’s just that perhaps he or she is using a little "slight of the hand" so to speak.
Almost everyone buying a diamond is going to perform some amount of research first. Some people are comfortable with doing a small amount of research on just the basics such as the 4C’s of diamonds, and yet many others are very thorough with their research. I have spoken with many of our customers that have literally researched diamonds for months, before they even picked up the phone or stopped by a jewelry store. Thorough research in regards to diamonds is not a bad thing. The vast majority of people buying diamonds know absolutely nothing about them before they set out looking for one. Given the fact that you could easily be on track to spend thousands of dollars on this little gem, I would highly recommend that you learn as much as you can before you buy a diamond. If you think about it for a second; Would you spend $4,000 to $10,000 (Or more) on anything else, and not want to know as much about it as you can?
Wanting to learn about diamonds before you spend that much money is not the problem.
The problem may actually be with who you listen to and what you read on the internet. There is a lot of valuable information on the internet explaining about diamonds. There are also many good diamond sellers that will supply you with even more helpful information, and answer your questions honestly.
But on the flip side of that, there is a lot of really bad information on the internet about diamonds, AND there are some diamond sellers that don’t necessarily have your best interests at heart.
Many of the people that buy engagement rings from us, like to to call us first with their questions. I love when they do that, and I always welcome any question from our customers. This gives me the chance to not only answer their questions honestly and thoroughly, but also to make sure that they have been given accurate information by other diamond companies. I have heard some really strange things that my customers have been told, prior to speaking with me. Everything including stuff about the size of diamonds, the shape of diamonds and the cost of diamond engagement rings.
What I have discovered is that when a customer is told something by another diamond company that is way off-base, it’s often because that particular diamond company wanted to sell the customer a particular diamond. Maybe it’s because the diamond company got a really good deal on a particular diamond (through whatever means) and wants to make a huge profit. They don’t really care what you want, they just want to sell you that particular diamond. So they will tell you everything good about that diamond, and everything bad about the diamond that you want. They will try to make you think that the diamond they have, is the best. (Or best deal)
Anyway, enough of that and back to our point about certified diamonds.
THERE IS A HUGE DISTINCTION ABOUT CERTIFIED DIAMONDS THAT YOU NEED TO LEARN ABOUT.
You need to know the difference between an actual "GIA Certified Diamond" and other diamonds that may come with something like an independent GIA Certificate, or appraisal. Only diamonds that have been certified by the laboratory GIA (Gemological Institute Of America) are actually GIA certified diamonds. GIA is not just a laboratory, GIA is also like a college. They train people to become GIA certified gemologists. Once you have graduated, you become a GIA graduate gemologist. (Now you can even start your own diamond grading laboratory.) Some people refer to them as "Certified GIA Gemologists." That is where the confusion starts, and some diamond companies use that confusion to sell diamonds that are not GIA certified, and lead you to believe that they are. They may tell you that you are buying an "Independent GIA Certified Diamond" (Or something along those lines) Many people hear this and assume that they are buying a GIA certified diamond, and they are not. They are just buying a diamond that has been certified by a certified GIA graduate gemologist. That’s why the diamond seller is careful to use the word "Independent".
Now the reason that you need to know about this distinction is this. GIA certified diamonds (That is diamonds that have actually been certified at the GIA laboratory).
Those GIA certified diamonds will actually cost more than almost every other certified diamond out there. That’s because GIA is respected and known to be the most accurate and strict diamond grading laboratory in the world. If GIA says that you have a VS2 clarity diamond, nobody is going to argue with that. Or if GIA says that you have a "G" color grade diamond, no-one will argue with that. You can be rest assured that your diamond is exactly what it says on the certificate.
Now this is not a slam on all the other diamond grading laboratories in the world, or all the diamonds graded by them. You can actually buy a diamond graded by another laboratory, that is actually nicer than some GIA certified diamonds. For instance: A diamond that is graded by another diamond grading lab as "D" color grade, VVS1 clarity grade and an Ideal cut grade, is probably going to be a lot nicer than a diamond graded by GIA as "J" color grade, SI2 clarity grade and just a Fair cut grade. But the point is that if you compare apples to apples (that is 2 diamonds with exactly the same grades as stated on the certificate) a GIA certified diamond will almost always be nicer and more expensive.
So we are ABSOLUTELY NOT SAYING that you should only buy a GIA certified diamond.
Some of the prettiest diamonds, best diamond deals , even most affordable engagement rings are not GIA certified diamonds. What we are saying is that you should know exactly what type of certified diamond you are buying. If you want to buy a GIA certified diamond, just make sure to ask if the diamond was certified by GIA (The actual Lab), and not an independent GIA certified gemologist. Ask to see the actual GIA certificate supplied with the diamond. Don’t let yourself be a victim of this confusion. It is absolutely fine to buy a diamond that was graded by another laboratory, just make sure you know that it was and that you pay accordingly.
You also need to be aware that "Fracture-Filled" Clarity Enhanced Diamonds are never certified by GIA. Only "laser-drilled" clarity enhanced diamonds can be certified by GIA. I would highly suggest that you read our other post "fracture-filled versus laser-drilled clarity enhanced diamonds".
Diamonds & Engagement Rings Require Maintenance
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Although I am sure you have heard that a diamond can last forever and that they are the hardest known substance on earth, you might be surprised to learn that they are not indestructible. Diamonds & engagement rings require maintenance in order to preserve their beauty and prevent damage from occurring. Surprisingly the person you may trust the most to handle your diamonds properly, may also be the person that is most likely to chip or crack your diamond.
An interesting fact: A diamond can be the most vulnerable to chipping or cracking while it is being set by the jeweler. This happens to be particularly true with Princess Cut Diamonds. The thinnest and most vulnerable part of a Princess Cut Diamond is at the girdle & corners of the diamond.
If the jeweler presses too hard on the prongs while setting the diamond, he or she can chip off a corner of the diamond. You may also be surprised to learn that there is probably more diamonds damaged this way, than by their owners wearing them. If you bring your engagement ring to a jeweler to be worked on, you should always insist on inspecting the diamond and engagement ring under magnification before you accept the repair. Be sure to inspect the diamond at it’s corners and edges, and look at the prongs for possible stress fractures. You may also want to examine micropave diamonds to see if they are loose or crooked.
HELPFUL DIAMOND ENGAGEMENT RING TIP: This method can be used to see if you have a loose diamond. Place your diamond engagement ring up to your ear. Keep your fingers on the metal portion of your engagement ring and off the diamond/diamonds that you are checking. Then tap the engagement ring with your index finger and listen closely for any rattling. It may help to use a fingernail if you can. If you hear any rattling, then you may have a loose diamond.
As unfortunate as it may be, some jewelers have been known to hide minor chips under the prongs, only to be noticed by the diamond’s owner weeks or months later.
If you own a laser inscribed GIA or EGL certified diamond, also make sure to look under magnification for the inscription on the diamond before you accept your diamond to make sure it’s yours. Many people can tell you a horror story or two about how a dishonest jeweler switched their high quality diamond with a diamond of lower quality and less value. Of course there is also the possibility that a jeweler makes an honest mistake and places the wrong diamond back in your engagement ring.
Proper Diamond Jewelry & Engagement Rings Storage
Although I am sure your engagement ring is beautiful and very special to you, there may come a time when you need to take it off. As much as you probably don’t want to take it off, if you are about to do something that could be harmful to your engagement ring, you will need to take it off your finger and place it somewhere for safekeeping. If you just place it on a counter, you probably won’t need to do much except place it on a soft material and make sure you can’t knock it off the counter very easily. (watch out for toilets and sink drains. I am sure you have heard a story or two about someone knocking their ring in to one of them) However if you have a jewelry box that you like to store your ring in along with other jewelry, you will need to wrap it in a soft cloth to prevent damage to your ring and other jewelry. The diamond in your engagement ring can scratch your other jewelry, and if you are also storing other diamond jewelry in the same place, the diamonds can actually damage each other. Just the metal in the jewelry can scratch each other too.
A couple of things to consider: You may want to consider keeping valuable jewelry or jewelry that has sentimental value (especially if you seldom wear it) in a secure place such as a safe deposit box. Burglars or thieves will often look in obvious places like jewelry boxes or drawers first in search of valuable items like jewelry. Jewelry is a very desirable target for theft because it is easy to grab or stuff in a pocket and can be extremely valuable.
Did you know that you should have your diamond engagement ring inspected twice a year? A diamond engagement ring should be examined by a professional jeweler every 6 months, or sooner if necessary. If you purchased your engagement ring online and have to send it back to where you purchased it from, you may not want to do it every 6 months. Just make sure you keep a close eye on it and send it back at least every 9 months, or sooner if needed. Diamond engagement rings should never go longer than 12 months without being examined by a professional jeweler.
Unfortunately like I tell my customers. Your engagement ring will look it’s very best the day you buy it. Engagement rings are worn on the hand and can take a lot of abuse. All of the activities of every day life can have an impact on your engagement rings beauty. Just think about how much stuff you put your hands. Lotion, soap, sweat and dirt are just a few of the mild things your engagement ring will encounter. Then there are the every day activities like carrying in the groceries, handling your car keys, digging through your purse, and a million of other things that can affect your engagement rings appearance and performance. YOUR DIAMOND ENGAGEMENT RING WILL NEED MAINTENANCE, that is a fact and it is absolutely normal. With that said, it doesn’t mean that you should keep your engagement ring on your finger while doing things like gardening, rock climbing, bull riding or ultimate prize fighting. Just using common sense will help protect your diamond engagement ring.
Even though your diamond engagement ring will go through everyday wear and tear, you can keep it looking good for decades to come with proper maintenance. Whenever the customers at Engagement Rings By Secret Diamond send their engagement rings back for any reason, we always put it through a rigorous inspection. We perform all necessary maintenance issues. We also thoroughly clean, polish, tighten prongs, replace micropave diamonds if needed and re-rhodium white gold engagement rings.
Did you know that you can insure your engagement ring even if you don’t own a home? And you don’t have to buy your engagement ring from a jewelry store to get an engagement ring insurance policy either. The traditional method of insuring an engagement ring against accidental loss or theft was to put it on a homeowners insurance policy. However many new couples just starting out may not own a home yet, or they are not aware of any other methods of insuring their engagement ring. Or they may think it’s just too expensive to insure an engagement ring.
The fact is: Engagement Ring Insurance Is Easy & Engagement Ring Insurance Is Affordable. There is a company online that insures engagement rings for a very reasonable fee. Last time we checked, the cost to insure an engagement ring was approximately 1% of the purchase price. So if you purchase an engagement ring for $3,500 from us, you can insure it for just $35 dollars a year! That’s affordable. The company is called Jewelers Mutual and you can find them at www.jewelersmutual.com. Just call them and ask them how much it is to insure your engagement ring. Their prices may vary a little bit, but whatever the cost is, your engagement ring is worth it.
Save Money By Buying A Clarity Enhanced Diamond
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Question: I am shopping for an engagement ring and I would like to save money by buying a clarity enhanced diamond, but I am scared. My cousin works for a jewelry store and when I showed them your website, they told me that the diamond will change over time and start to look horrible. Is this true?
Answer: That is not correct. Often times we hear things that are said by professionals in the diamond business about clarity enhanced diamonds that are way off base. These individuals either do not understand clarity enhanced diamonds, or they are trying to scare you so you will buy a diamond from them. It is important to note that we also sell non-enhanced diamonds with all certifications such as EGL and GIA certified diamonds so it doesn’t matter to us if you buy a clarity enhanced diamond from us, or a certified non-enhanced diamond from GIA. We choose to also sell clarity enhanced diamonds because we understand them very well and we know that they are an excellent value to offer our customers that want a bigger diamond for less money. So back to your question. The color grade of a clarity enhanced diamond will never change, Period. When you enhance the clarity grade of a diamond, you are not changing the original color grade of the diamond. So if you buy a clarity enhanced diamond that is a perfectly colorless "D" color grade, it will never change, ever. The same applies to all color grades of clarity enhanced diamonds. The color will never change. The same thing applies to the "cut grade". If you buy a clarity enhanced diamond with an "Ideal" cut grade, you will always have an ideal cut diamond. Even 50 or 100 years from now. The cut grade will never be affected by the clarity enhancing process. Remember, you are not enhancing the cut grade and you are not enhancing the color grade of a clarity enhanced diamond. You are only "Enhancing the clarity grade".
The absolute worst case scenario that will happen to your clarity enhanced diamond if the material used to enhanced it is reversed, is you will be able to see the feather that was enhanced. It will not turn in to a black lump of coal, it will not crumble in to a thousand pieces, it will not turn yellow or green, and it will not instantly become worthless. All you have to do is send the diamond back to us and we will re-enhance it for free. Quite frankly a good quality clarity enhanced diamond can even look nicer and still be worth more money if the enhancement process is reversed, than a some diamonds that are not enhanced. If you go out and buy an SI2 diamond with a J color grade and just a good or fair cut, you are not buying a very nice diamond. The SI2 will probably have visible flaws and the J color will look yellow, and with a poor cut grade, your diamond will not sparkle. The argument that all clarity enhanced diamonds are less valuable or less desirable than all non-enhanced diamonds just doesn’t make sense. Does this mean that everyone in the world should just go out and buy clarity enhanced diamonds? No. You have to decide what is the right choice for you. If you don’t mind spending $6,000 to $10,000 on a 1 carat engagement ring, or $15,000 to $25,000 on 2 carat engagement rings, then by all means give us a call. We will gladly offer you the best deal on a GIA certified diamond engagement rings. However if you don’t have that kind of money, or you have it and would rather spend it on something else, you can be rest assured that your clarity enhanced diamond engagement ring will stay beautiful for the rest of your life and we will stand behind it with you.
Questions About Diamonds And Engagement Rings
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Given the fact that many of our customers will often have the same questions about diamonds and engagement rings, we thought that it might be a good idea if we listed some of them here on our blog. Although we will be glad to take as much time as you need to answer all of your questions on the phone, we understand that some people would rather just ask a question anonymously. However we would like to emphasize to you that you will never receive any type of pressure to purchase anything, from the staff at Secret Diamond. We do not want any of our customers to make their purchase from us unless you are absolutely confident that the time is right for you. We are people that have to buy things too, and we don’t like pushy salespeople any more than you do. If you have a question about diamonds that you would like answered, please feel free to call us or write to us at support (at) secretdiamond.com. We will be glad to answer your question in an email or on the phone.
Question: Is a "J" color diamond too yellow?
Answer: The answer to this question is not necessarily written in stone. Although my personal opinion is that a diamond with a "J" color grade is too yellow for my own personal taste, it may not be for everyone. Some people are more sensitive to a yellowish color in a diamond than others. I have actually had customers tell me that they can tell the difference between an "E" color grade diamond, and a perfectly colorless "D" color grade diamond. That is only one color grade difference, and both color grades are extremely free of color. That is a talent that most people do not posses. Even GIA certified gemologists will have to break out a set of "Master Color Stones" to make the call between a D and an E color grade diamond. (It is much easier to tell the difference in 2 color grades of a diamond without the assistance of Master Color Stones) So back to your questions. I personally believe that a "J color grade diamond" is a little bit too yellow for my taste. If you can afford to buy a diamond with a better color grade, I would suggest that you consider it. Although an excellent cut diamond with a "J" color grade can sparkle very nicely, it will typically not look as good as a diamond with a better color grade, and the same excellent cut grade. When considering what metal to use in creating engagement rings with a J colored diamond, it’s best to go with white gold, palladium, or platinum. Avoid the yellow gold. The diamond will reflect the light of the engagement ring setting and your J colored diamond will look much better in a light colored setting than a yellow setting. Also if you think the only way to get affordable engagement rings is to go with a very yellow diamond or very low clarity grade than you have but to look at SecretDiamond.com. We offer incredibly eye clean and bright white diamonds in all of our engagement rings and diamond stud earrings. For a fraction of what you would pay in most jewelry stores.
Question: Why does the cost of a larger diamond increase more than it’s size?
Answer: If you have been shopping for diamonds, you have probably noticed that a diamond with twice the carat weight, can cost 3-4 times as much. The short answer for this is because it is more rare. Larger diamonds with the same quality as smaller diamonds are not as common in nature. Remember, diamonds are not created in a factory with machines. Mother Nature created these sparkling little wonders over the course of millions of years, and she did not make very many big, perfect diamonds. So if you buy a bigger diamond, you are not just getting a bigger price tag. You are also getting a diamond that is much more rare.
Question: When shopping for engagement rings, what does the term "ctw" mean?
Answer. When you see the term "ctw" it is an acronym (or abbreviation) for "carat total weight." You may also see it as "tcw" which means the same thing, except in a different order. The meaning for it this way is "total carat weight." Whatever the number is before the "ctw" is the total weight of diamonds or gemstones in the engagement ring. Don’t get this confused with the carat weight of the center diamond. That should always be listed separately because the center diamond is where the majority of the value is. The larger the center diamond is, the more valuable it is. For example: If you have a ring with 2 carats of total diamond weight, but they are all small diamonds, it won’t be nearly as valuable as a ring that has a single 2 carat diamond. So if a single diamond weighs one carat for instance, it will be worth a lot more than 10 diamonds that total 1 carat.
Question: I understand that a clarity enhanced diamond is graded after the enhancement, but do you know what clarity grade the diamond is before the enhancement?
Answer: Although the clarity grade before the enhancement can vary, a good rule of thumb is that clarity enhancing a diamond will typically increase the clarity grade on average by 2 clarity grades. For Example: An SI2 clarity grade diamond will be enhanced to a VS2 clarity grade and an I1 clarity grade diamond will be enhanced to an SI1 clarity grade diamond. At Engagement Rings By Secret Diamond, we tend to encourage our customers to steer away from clarity enhanced diamonds that are SI2 after the enhancement process. SI2 grade diamonds are not typically "Eye Clean" and the reason for buying a clarity enhanced diamond in the first place is to buy a larger, "eye-clean" diamond for less money. If you are OK with buying a diamond that has visible clarity flaws, you may as well just buy a diamond that has not been enhanced. Also, the vast majority of clarity enhanced diamonds will be enhanced to a clarity grade of VS2 to SI1. The reason for this is the "2 grade rule." If a diamond is SI2 before enhancing, it will turn out to be VS2. If a diamond is already a SI1 clarity grade, it will most likely already be "Eye-Clean" and there will be no reason to enhance it to VS1. Most diamonds that enhance to the SI1 clarity grade are probably SI3 or I1 clarity grades before the enhancing technique but may also be I2 to start with. A diamond that enhances to SI2 clarity grade was probably an I2 or I3 to begin with. Although the "2 clarity grade" rule is a pretty good one, it is not written in stone. When purchasing a clarity enhanced diamond, it is always recommended that you only deal with a trustworthy company that has the diamond certified by an independent 3rd party. We view it as a conflict of interest when a company that is selling you the diamond, also certifies it. That is kind of like asking the sales person that you just bought a car from, if you got a good deal.
Diamond Engagement Rings
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It is believed that currently more than two-thirds of brides-to-be are actively involved in shopping for their diamond engagement rings and many of them are visiting jewelry stores or browsing online by themselves. A recent survey states that this is about a 20% increase over the numbers that were shopping for engagement rings on their own in 2005. The trend seems to be continuing upward as it is becoming more obvious that theses new brides are generally very happy with their engagement ring purchase, particularly when it comes to the style and design they prefer. The majority of the brides cited in the poll stated that they felt even more comfortable researching and shopping for their new engagement ring, than they did when shopping with their fiance’. Another startling fact that came to light in the poll was that despite today’s economic downturn, 80% of the couples that purchased a new diamond engagement ring chose not to purchase a smaller diamond. Traditionally about 1/3 of couples purchase their diamond and engagement ring mounting separately.
Given the fact that buying diamond engagement rings online has become more popular than ever, brides now have an opportunity that was not available before the internet. Couples had been traditionally stuck with just the engagement ring selections that their local jewelry stores were offering. And to make matters even worse, many couples in "small town america" did not have any choices at all. They would have to travel many miles to neighboring towns just to see a couple of diamond engagement ring designs. Fewer jewelry stores meant fewer choices, and probably higher prices. The internet has changed all of that. Any person located anywhere in the world can view huge selections of affordable engagement rings with prices that are more affordable than ever before. And without the pressure of an annoying high pressure salesperson. The resources that are available for diamond engagement rings online are changing the diamond industry. Jewelry stores can no longer charge the outrageous mark-ups that they once enjoyed, leaving you at their mercy. You can have the upper hand when it comes to buying your diamond engagement ring if you just turn to the best free resource you have at your fingertips. Diamond engagement rings online available worldwide at the store called Secret Diamond.
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A famous national jewelry store chain that sells a lot of engagement rings and goes by the name of The Shane Company, filed for Chapter 11 bankruptcy protection this past Monday 8/31/2009. It also appears that the famous voice of the commercials on the radio, Tom Shane himself, is the largest unsecured creditor.
The company filed papers in U.S. Bankruptcy Court in Denver. The jewelry store chain is based out of Centennial Colorado and listed it’s liabilities & it’s assests at between $100-$500 million dollars in the documents that they filed with the bankruptcy court.
Just twenty of the largest unsecured creditors of The Shane Company are owed as much as $26 million dollars according to a court filing. Located in the diamond district of New York, Dison Gems is owed $4.7 million dollars and is listed as the largest unsecured creditor of the jewelry company.
But a late filing revealed that Tom Shane (The President, CEO, Chairman and the company’s famous voice) is owed the most money. Tom Shane has loaned The Shane Company approximately $20 million dollars during the past couple of years, according to the court filing.
It is estimated that Tom Shane owns approximately 70 percent of the jewelry store chain. The rest is owned by a series of trusts created to benefit his children.
It was stated by the company’s attorney that the current economic conditions as well as the declining retail market for the companies luxury jewelry, has left the company strapped for cash. The company hopes to emerge from Chapter 11 bankruptcy protection by the end of the year.
"The severity of this past holiday season dramatically impacted existing liquidity requiring the company to seek this bankruptcy protection," Tom Shane said in a written statement. "I am confident that this action will guarantee that our customers will continue to enjoy the top-notch service, expansive selection, and unbeatable prices that they have enjoyed since the days of my grandfather."
The Shane Company currently operates 23 stores in 14 states and was founded in 1971. The company advertises that "Now you have a friend in the diamond business.” It claims that customers pay “no middleman markup” because the company buys its diamonds and precious gems directly from the cutters throughout the world.
Tom Shane is the third generation in the Shane family to be involved in the jewelry business.
The board and shareholders of The Shane Company decided on Jan. 7 to authorize the Chapter 11 filing, according to a document filed with the court.
Shane Co. has about 6,000 creditors, including about 750 secured lenders, vendors, consignment creditors and landlords, and about 4,600 customers. The company filed a motion with the bankruptcy court seeking approval to: process credit card payments, honor the company’s warranties, guarantees, upgrades and gift cards. The company would also like to be able to continue its layaway program.
The Shane Company stated that approximately 70 percent of the purchases that occur in its brick and mortar jewelry stores and the company’s online jewelry website, are made with credit cards or debit cards. On average, the company says that it pays approximately $243,000 a month in credit card processing and other fees.
With one exception (Pearls) The Shane Company provides a lifetime warranty on it’s jewelry and engagement rings. The jewelry store chain also offers an "upgrade policy" that allows customers to return any jewelry made of gold or platinum and set with diamonds, rubies or sapphires. In order to take advantage of the upgrade policy, a customer must purchase another item of at least double the cost. The company will then offer a full credit of the original purchase towards the new piece of jewelry.
Shane Co. also said it had outstanding obligations As of Dec. 27 2009 the jewelry store chain stated that it had approximately $260,000 of outstanding obligations through its gift card program and the gift cards carry no expiration date. The jewelry store chain also said it’s holding $3 million dollars in deposits for the "Layaway Plan" for approximately 4,300 customers.
A Fairytale Story called Freddy’s Diamond
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Once upon a time there was a noble man by the name of Freddy. It seems that Freddy was in love with the fairest lady of the land and her name was Princess. Freddy and Princess had been in love since the day they met many years ago and Freddy wanted to marry his fair Princess almost from the start, however he had a big problem. Although he was a noble man, he was just a humble blacksmith for the Royal family and he really did not earn very much money. He knew the love of his life did not really expect very much from him except his never ending devotion. You see, she had assured him many times that their love was not a love born out of material wealth, but a true and lasting love born out of trust and mutual respect for each other. This is why Freddy adored her even more and wanted more than ever to express his love for her with the biggest sparkling diamond engagement ring she had ever imagined. Unfortunately he had a big problem because he had no idea just how expensive diamonds can be.
Fresh with a burning desire to please his fair maiden, Freddy set out on the adventure of his lifetime to find the biggest diamond in the kingdom. His first stop was at the local village jeweler that he heard about from one of his friends. After browsing through the jewelery cases in search of the perfect engagement ring, he was stunned to find out that he was only able to afford a very small diamond. How could this be he asked himself? My precious Princess deserves more than this little diamond! He asked the jeweler if their would be any engagement ring sales coming up so that he might be able to buy a larger diamond. To Freddy’s surprise, the jeweler said that the engagement rings were already discounted and on sale for the cheapest prices he could offer. Freddy tried not to show his disappointment as he pondered to himself, "If all diamonds are this expensive, I will not be able to buy the large, sparkling diamond engagement ring that I dreamed of placing on Princess’s finger on our wedding day." Freddy was heart broken.
That night he decided to go to the local pub and seek out his friend so that he could ask how much he paid for her engagement ring set. Sure enough he found his friend at the pub celebrating with his fiance. When Freddy was able to speak with his friend alone, he asked him how much he had spent. He was shocked to hear that his friend had spent almost $9,000 for her Platinum Engagement Ring Set with a 1 carat center diamond. "Where did you get that kind of money?" he asked his friend. It seems that his friend had the good fortune of winning $10,000 in a recent jousting match. Freddy was again heart broken because he did not know how to joust and he did not have any relatives that could lend him the money to buy their new engagement rings. "What do I do now?" Freddy asked himself. Disappointed, he went home and went to bed.
The following weekend Freddy decided that he would travel to the neighboring village to see if there were any affordable engagement ring sellers. He searched around every corner and stopped in every jewelry store throughout the entire kingdom, only to grow more disappointed with every stop. He spent several days searching and searching, only to discover that he could only afford a 1/2 carat diamond. He couldn’t even afford the white gold engagement ring setting that he had his heart set on.
Just when Freddy was about to give up and go to the village pawn shop to see if he could buy a used engagement ring, he heard a story about a man that saved thousands of dollars by purchasing a clarity enhanced diamond engagement ring online. Even though his parents taught him that when something seems too good to be true it probably is, Freddy decided to look into it anyway just to be safe. It seems that there was a new invention called the internet. Freddy had never heard of the internet before but was amazed when he started browsing online for an engagement ring for Princess. Although many of the prices on diamonds were less expensive than the prices in the village jewelry stores, they were still out of his engagement ring budget. Since Freddy was determined to buy the engagement ring that he had always dreamed of giving to Princess when he proposed, he kept searching the internet. After all, it was so convenient to browse through all of these engagement rings online in the comfort of his home.
After searching online for affordable diamonds, Freddy finally found the website he was searching for. "How appropriate that it was called Engagement Rings By Secret Diamond", he thought. He discovered that he could easily afford the huge diamond that he had always wanted to buy Princess. Now his only trouble was deciding which beautiful engagement ring to choose. He found many styles that he had never seen before. New styles and designs that he liked even more than the one he saw from the fancy overpriced designer. After asking many of Princess’s friends for their opinions, he finally picked one & made the purchase online with his credit card. He couldn’t believe it when he found out that he didn’t even have to pay the king’s high sales tax. It was so easy and secure. He was even able to read many of the reviews & testimonials about the company that he found online that made him feel very comfortable with his purchase. 7-10 days later the new engagement ring arrived at Freddy’s cottage door. After signing for the package that was delivered overnight free of charge, via fully insured FedEx delivery, he opened it up. Included inside was a beautiful ring box and a certified appraisal that was also included free of charge. He wasted no time and immediately planned a romantic getaway with Princess.
Although the fairytale story called Freddy’s Diamond started out as a sad one, you will be happy to learn that Princess said yes when Freddy proposed and they lived happily ever after.
The End
Cleaning & Care For Clarity Enhanced Diamonds
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First let us say that your clarity enhanced diamond is very much like any diamond that you may purchase. Cleaning & caring for clarity enhanced diamonds is really quite simple and will require no more time than other diamond jewelry you may purchase. They are set in engagement rings, diamond earrings and diamond jewelry of all kinds. Please be confident that you can wear it, admire it and enjoy it just as you would any other diamond. In fact, the most respected diamond grading laboratory in the world, The Gemological Institute of America (GIA) has stated that the clarity enhancement process is stable under normal wear and tear conditions.
Treat the clarity enhanced diamond that you purchased from our engagement rings store just like any other piece of fine quality gemstone jewelry that you may own. That means that the best way to clean your new clarity enhanced diamond engagement ring or diamond stud earrings is with mild soap & water. Jewelery cleaners of all types are also acceptable as long as they are a non-ammonia based jewelry cleaner. Jewelry cleaners that work for pearls, will also work for clarity enhanced diamonds. (pearl cleaners are often times sold by jewelers that sell pearl jewelry) Ultrasonic cleaning and steam cleaning are also safe to use. Many of our customers like to use the Jewel Jet Steam Cleaner for at home steam cleaning of their diamonds. It can typically be purchased for under $100.00 and is quite effective for use on almost all diamond jewelry.
The enhancement process will only be reversed when it is cleaned with ammonia based cleaners or if the diamond is heated to 1500 degrees or higher. (A jeweler’s torch) Jewelers often have techniques they will use to protect the diamond from the heat of their torch, so please just let the jeweler know that you own a clarity enhanced diamond. Believe it or not, some jewelers may actually not notice that you own a clarity enhanced diamond before they start to work on it. So don’t just assume they will notice, let them know in advance. Although Engagement Rings By Secret Diamond will re-enhance your diamond free of charge, most of our customers do not like to part with their engagement rings for any reason.
When the engagement ring that you purchased from us requires maintenance, we would like to recommend that you send it back to us. We understand that many of our customers admire their engagement rings so much, that they often do not want to part with it. We try our best to make it worth your while by really going the extra mile for you. This means that we will typically perform all necessary maintenance that is required such as re-rhodium plating your white gold engagement ring, inspect and tighten all prongs, perform a thorough cleaning, and buff & polish your engagement ring all at no charge to you. If you need any further maintenance that requires things such as replacing micropave diamonds, many times we we will even go so far as replacing them at no charge to you if it is within the first year from your purchase regardless of the reason, even from normal wear and tear. Of course all of our engagement rings carry a lifetime warranty against manufacturing defects. Our goldsmiths are extremely experienced working on diamond jewelry of all types and are unsurpassed when working with clarity enhanced diamonds. You can be 100% confident that if you send your engagement ring back to us for any reason, we will treat it with the utmost care.
Several of our customers have also suggested other ways they like to use to clean their diamond engagement rings. Some use toothpaste and a soft bristled toothbrush. I would like to mention that it should be a non-abrasive toothpaste. Any cleaner you use on any fine jewelry should also be non-abrasive as this could scratch the metal holding your diamond or gemstones and lead to premature wear.
If you are comfortable with this technique, you may also try using Vodka to clean your clarity enhanced diamonds with. It actually works quite well and is totally safe for your diamond. If for any reason these techniques for cleaning and caring for your clarity enhanced diamonds are not adequate for you, just call us toll free at 1-877-999-9920 to discuss further options for all of your diamond jewelry care.
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SecretDiamond is having our annual Labor Day Engagement Rings Sale. All Engagement Rings, Engagement Ring Sets, and Diamond Stud Earrings are 10% off. Even custom designs. If you don’t see what you want on our site, just tell us what you want, and not only will we beat the other online prices, we will take 10% off our quoted price to you. We can make ANY design big or small! SecretDiamond deals with engagement rings online exclusively, so we know what it takes to make our customers happy with an accomplished amount of testimonials and happy customers backing our success rate for the past several years. We are also noted loose diamond sellers. It doesn’t matter what your desires may be, we can find the perfect diamond for you, and again, beat most of the brick and mortar stores and online prices, and passing the savings onto you. All of our engagement rings can be sold as a stand alone setting as well. Whatever your needs, SecretDiamond will get it for you and save you 100’s even 1000’s off your purchase. |
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